Act-On

APRIL 26, 2024

As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. We’ve seen over the last couple of years that click rates and open rates have gone through the roof,” says Jeff.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

DealSignal

MARCH 28, 2023

The importance of data quality If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, that is typically going to result in better conversation rates. Systems/Mediums: Where am I seeing the best conversion rates, the best ROI?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

6sense

DECEMBER 10, 2021

5x higher pipeline to bookings conversion rate. It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports. One key reason for this disconnect is that companies aren’t de-anonymizing critical — yet hidden — buyer intent data. And why G2?

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Optinmonster

SEPTEMBER 16, 2020

By the end of this post, you’ll know how to craft the perfect B2B emails that get high open rates, high conversion rates, and, of course, more revenue for your business. A good subject line will be the difference between your B2B email campaign getting high open rates or going straight to the trash bin.

Email Marketing 98

Email Marketing B2B Marketing Practices B2B 98

DealSignal

MARCH 29, 2018

If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, you’re taking the highest percentage shots, and that is typically going to result in better conversation rates. What about custom events? Direct mail? Tweak titles slightly?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 8, 2018

If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, that is typically going to result in better conversation rates. How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process?

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MAY 16, 2018

If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, that’s typically going to result in better conversation rates. How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Aberdeen

APRIL 12, 2019

Working with a third-party provider can give you the intent data necessary to fuel email personalization. Buyer intent data derives from research about individual buyer journeys and uses a variety of signals to understand the likelihood that prospects will buy from you.

Intent Data 70

Intent Data Intent Personalization Purchase Intent 70

DealSignal

MARCH 30, 2018

The importance of data quality If you define the right buyer personas and you’re selling to the people who are the most likely to buy your product or business service, you’re taking the highest percentage shots, and that is typically going to result in better conversation rates. What about custom events? Direct mail?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Unbounce

JUNE 29, 2021

They could be following you on social media, attending your events, or even be engaged members of your email list and never missing a message (thanks for the open rates, fam—we see you). Segmentation allows marketing messages to combine buyer intent with demographics to create a personalized feel of communication.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Driving Buyer Intent & Conversions.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113