Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Madison Logic

JUNE 15, 2023

The recognition includes the Momentum Leader for “Account-Based Orchestration Platforms – Overall” which reflects the company’s high user ratings and positive movement over the last year.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

The recognition includes the Momentum Leader for “Account-Based Orchestration Platforms – Overall” which reflects the company’s high user ratings and positive movement over the last year.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. If you’re an information security vendor, for instance, you can track what companies are doing more research on cybersecurity or fraud prevention.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

SalesIntel

MAY 13, 2024

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. What is Customer Data? Ideal Customer Profile (ICP): Technographic data is crucial in defining your Ideal Customer Profile (ICP).

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Madison Logic

APRIL 4, 2023

These combined results further solidify the company as the prominent leader among B2B marketers. “We are immensely proud of our G2 badges and high customer satisfaction rating since it directly validates the value Madison Logic delivers to clients,” said Tom O’Regan, CEO of Madison Logic. “As ” – Jamie W.,

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Choozle

FEBRUARY 12, 2019

” Marketers get asked these questions every day by the top dogs at their companies. For instance, a technology company such as ours might see an average return on ad spend upwards of 1244% for PPC campaigns. In addition, 66 percent of buyer-intent keywords are paid clicks. Want to take it a step further?

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

6sense

NOVEMBER 25, 2021

As we’ve learned in this blog series highlighting key findings from our new interactive ebook , shining a light on the otherwise invisible Dark Funnel of buyer intent is novel to say the least. . Validating visible buyer journeys. Buyer intent for your brand will be more subtle.

Top of Funnel 62

Top of Funnel Digital Marketing Funnels Buyer Intent Advertising Funnels 62

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Martech

MAY 10, 2022

The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It He wanted to create a marketing strategy that leveraged social proof via product reviews and ensure that Planful showed up on reviews websites where buyers discovered tech solutions.

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

Madison Logic

FEBRUARY 10, 2023

While creating a “wish list” of high-profile companies you want to win seems right, tight marketing budgets force you to take a more systemic approach. So how do you build a TAL of the right companies and personas to engage? Which company verticals have you seen the most difficulties in selling to?

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

SalesIntel

JANUARY 12, 2023

A company may have access to enormous amounts of data, but until that data has been analyzed and understood, it isn’t useful. Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service. How Does Actionable Data Help You?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

SalesIntel

JUNE 9, 2023

Cognism offers SMBs, mid-market, and large organizations with globally compatible contact, company, and event information. The Claim: “Cognism has an extensive global database of hundreds of millions of company and contact profiles. We don’t usually make general coverage claims.” The Issue: 62.5%

Pricing 52

Pricing Price Planning Marketing Automation Services 52

SalesIntel

APRIL 6, 2023

This includes factors like company size, industry, location, and job title. This is often referred to as buyer intent. Understanding the buyer’s intent is crucial in determining how to approach them and what messaging to use. Later, we’ll discuss a third option for acquiring buyer intent data with SalesIntel.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

SalesIntel

AUGUST 2, 2023

With its user-friendly interface and advanced search capabilities, SalesIntel empowers sales and marketing teams with high-quality B2B contact and company data. This platform caters to sales, marketing, and recruiting teams, providing access to B2B contacts, cell phone numbers, emails, direct dials, and buyer intent data.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Outreach 40

SalesIntel

MARCH 1, 2024

Furthermore, the limited selection of personalization tags, such as {{first_name}} and {{company}}, may hinder the ability to establish meaningful connections with prospects, potentially resulting in lower engagement and response rates. Alternatively, users can access Lusha’s services through its website.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Madison Logic

MAY 24, 2023

Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering. Optimize campaigns in real-time: Easily create and run optimizations within companies, content, and personas to maximize conversions and accelerate deal velocity.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering. Optimize campaigns in real-time: Easily create and run optimizations within companies, content, and personas to maximize conversions and accelerate deal velocity.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Inbox Insight

APRIL 14, 2023

Remember that your ICP is not the same as your buyer persona. An ICP is the type of company you should be targeting, while a customer persona is a detailed analysis of the people who buy from you. Tier 1 – these are the best-fit accounts according to your ICP, and they must have demonstrated intent to do business with your company.

Demand Generation 98

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SalesIntel

APRIL 6, 2023

When you identify who the right companies are, you can target these companies with super-personalized messaging. Firmographic data helps find the right set of companies or accounts to target for different messaging. Firmographic data includes both company-wide and user-specific data.

Account Based Marketing 52

Account Based Marketing Sales Qualified Leads Paid Search Agency ABM 52

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

SalesIntel

JANUARY 9, 2023

Quality and validation go beyond basic demographic criteria. Smaller companies and individual sales teams frequently don’t fully grasp all the other data assets available. You’re looking at the company level. Firmographic Data: Firmographic information includes both company-wide and specific user-level data.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

Inbox Insight

MAY 31, 2024

ABM Intent-based lead generation Omnichannel Generative AI Google algorithm updates and policies Cookieless future Authenticity and transparent communication is key Trend 1: ABM is a standard practice for B2B companies Account-based marketing has emerged as one of the most effective strategies for lead generation.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

PureB2B

APRIL 6, 2022

Some of the most common examples are name, company name, contact information, and industry. Firmographics: What is a company’s organizational structure, how give are they, where are they located, etc? Industry segmentation: What are the specific industry trends the company addresses? Breaking Down Salesforce Data.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 62

PureB2B

APRIL 6, 2022

Some of the most common examples are name, company name, contact information, and industry. Firmographics: What is a company’s organizational structure, how give are they, where are they located, etc? Industry segmentation: What are the specific industry trends the company addresses? Breaking Down Salesforce Data.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 62

PureB2B

MAY 19, 2022

Marketers can find a person’s company, experience, and position directly on their profile page. Be sure to syndicate content that aligns with your buyer persona’s objectives. that use buyer intent signals to help you decide the best time to reach out to prospects. It’s Packed with B2B Lead Data. You can also use?

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Aberdeen

FEBRUARY 4, 2019

An intent data provider captures online buyer behavior, tracking specific companies’ research levels against specific solutions / products / industry categories. The data is then used to calculate an intent score, which is used to indicate the likelihood that the researching company will make a purchase in the category.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

SalesIntel

AUGUST 11, 2021

What Type of Data is Right for Your Company? Buyer Intent Data. What Type of Data is Right for Your Company? Firmographic Data: Firmographic data contains important company details that help you categorize accounts (companies) suitable for you. The Monthly Intel – Jump to Section. Firmographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

SalesIntel

JULY 14, 2022

You may be looking for new prospects to connect with and local companies that you’ve had your sights set on. After companies complete the registration form, you can dive in to see if you’re capturing the right businesses, industries, and job titles. Decipher Intent. Try and find companies with offices near the event.

Conference 52

Conference Contacts Personalization B2B 52

Marketing Interactions

AUGUST 24, 2021

Eliminating wasted time spent chasing potential customers who haven’t yet become buyers. Understanding how to read buyer intent beyond keyword searches. Qualified buyers (and buying committees) who welcome sales rep conversations. Validation of expertise is an outcome of thought leadership.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

PureB2B

MAY 30, 2022

This means your buyer intent data[3] needs to be done real time to understand what your sales customers are looking for, what their concerns are, and if your offer is indeed up to the task of solving their problems. builds audiences based on your set criteria and creates lists to streamline future outreach.

Effectiveness 62

Effectiveness Ideal Customer Profiles Demographics Profiling 62

SalesIntel

SEPTEMBER 10, 2021

When you identify who the right companies are, you can target these companies with super-personalized messaging. The next step should be to collect verified contacts from those companies that suit your profile. Firmographic data helps with finding the right set of companies or accounts to target. Company Age.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Sales Qualified Leads ABM 52

6sense

FEBRUARY 1, 2022

This reveals message reach and receptivity, and also begins to show buyer intent. . The most useful leading indicator, of course, is when you not only know a relevant target (right company, right role) has visited your website, but you know them by name. . 5: Target Account Engagement. Target account registrations.

Ideal Customer Profiles 62

Ideal Customer Profiles Sales Qualified Leads Demand Generation Click Rate 62

SmartBug Media

SEPTEMBER 6, 2019

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. Why should you be so concerned with what buyers are doing on websites that aren’t your own?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Heinz Marketing

DECEMBER 9, 2021

Sales intelligence software/platforms help companies use data to increase sales and improve sales processes. Features/functionality: ZoomInfo has a portfolio of solutions that combine B2B intelligence and company contact data with engagement software, and dynamic workflows. Enrich and validate contacts 24/7 in your CRM.

B2B Sales 73

B2B Sales Enterprise Management Zoominfo Work Management 73