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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. The best CRM products include HubSpot, Salesforce, and Zoho.

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Differentiate Buyer Intent Analysis with Advanced Analytics

Aberdeen

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Companies that report using advanced analytics, for example: Achieve 22.1% Demystifying Buyer Intent with Advanced Analytics. improvement vs. 2.9% worsening).

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Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data. Let Buyer Intent Signals Help You Save Ad Spend.

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Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data. Let Buyer Intent Signals Help You Save Ad Spend.

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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. What is Customer Data? Ideal Customer Profile (ICP): Technographic data is crucial in defining your Ideal Customer Profile (ICP).

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Company transformation. Offer expansion.