article thumbnail

6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. The best CRM products include HubSpot, Salesforce, and Zoho.

article thumbnail

Differentiate Buyer Intent Analysis with Advanced Analytics

Aberdeen

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? improvement vs. 2.9% worsening).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

Check it out to see what the marketing analytics consultancy says about martech investments in solutions spanning purchase intent models, purchase intent analysis, SEO, content attribution, and more. Let Buyer Intent Signals Help You Save Ad Spend. Good news – It is now possible to know this, with up to 91% accuracy.

article thumbnail

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

Check it out to see what the marketing analytics consultancy says about martech investments in solutions spanning purchase intent models, purchase intent analysis, SEO, content attribution, and more. Let Buyer Intent Signals Help You Save Ad Spend. Good news – It is now possible to know this, with up to 91% accuracy.

article thumbnail

4 Ways to Improve your Cold Calling with Better Data

Zoominfo

Integrating new data points, like industry classification, buyer intent, or tech stack sophistication rating can deliver a more holistic picture of your ideal customer and uncover new opportunities. But it goes both ways — an inaccurate forecast can have you spinning your wheels with prospects that aren’t converting.

article thumbnail

Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

article thumbnail

The 7 Best B2B Intent Data Providers In 2023

SalesIntel

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data?