WriteSpark

DECEMBER 8, 2009

I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. So, as a group of ordinary consumers can tell you, don't forget the usefulness of data sheets and technical product brochures for your sales collateral set. .

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

DECEMBER 16, 2008

Sales Materials. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. December 16, 2008 in Sales Materials | Permalink. Check out Janices books on technical sales and technology marketing: Buy the book About the Book.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

JULY 9, 2013

White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. A typical part of any purchase decision is defining the right buying criteria and making an "apples-to-apples" comparison among products. Globally Relevant Content. Comparison Content.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

NOVEMBER 11, 2008

Sales Materials. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. As an affiliate, I receive a commission, free product, or other benefit when a site visitor clicks on a link and/or buys a product. Case Studies. Content Marketing. Social Media. White Papers. Become a Fan.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

AUGUST 12, 2008

Sales Materials. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. As an affiliate, I receive a commission, free product, or other benefit when a site visitor clicks on a link and/or buys a product. Case Studies. Content Marketing. Social Media. White Papers. Become a Fan.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

AUGUST 19, 2008

Sales Materials. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Marketing, sales, or public relations groups. Case Studies. Content Marketing. Social Media.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

OCTOBER 28, 2008

Sales Materials.   October 28, 2008 in Sales Materials , Working with Writers | Permalink. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. Case Studies. Content Marketing. Social Media. White Papers. Working with Writers. Whats the Difference? Twitter Updates.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120