Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Buying Cycle 109

Buying Cycle Intent Buy Intent Signal 109

Aberdeen

JANUARY 24, 2019

That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. All our products and solutions actually drive results from qualified buyer intent signals. Aberdeen agrees.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Zoominfo

JANUARY 11, 2021

Most prospects begin their buying journey (or at least preliminary research) because of a business-related issue they would like to be solved. Conduct Qualitative Sales Research. Use Intent Signals. When a buyer has a pain point, they typically do some preliminary research on how they can fix it.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end. Here’s how it works.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

JANUARY 11, 2021

Most prospects begin their buying journey (or at least preliminary research) because of a business-related issue they would like to be solved. Conduct Qualitative Sales Research. Use Intent Signals. When a buyer has a pain point, they typically do some preliminary research on how they can fix it.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Aberdeen

FEBRUARY 22, 2019

So, two researchers at the University of Washington built a software tool that can capture, synthesize, and categorize rodent squeaks. It has the potential to add incredibly useful contextual information to innumerable research studies. Do you know which specific companies are currently in-market to buy your product?

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

Only B2B

FEBRUARY 28, 2024

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. However, drawing the right signal amidst complex data patterns is challenging. Let’s simplify complex intent data patterns: Economic slowdown jitters? Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

The Point

JULY 27, 2021

The target account list is the foundation for any successful ABM initiative, and yet, too often, selecting accounts can be an aspirational exercise (“these are the accounts sales says they want to go after”) versus one based on hard facts, research, and data-based insights. Who are known contacts in the buying groups and are they engaged?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Zoominfo

MARCH 29, 2023

This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. We are in a measured buying environment.

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Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. Streaming Intent by ZoomInfo and Clickagy.

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Zoominfo Intent Signal Work Management Intent Data 246

Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

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Intent Data Intent Buy B2B Thought Leadership 98

Inbox Insight

DECEMBER 8, 2023

Reading time: 3 minutes Understanding ABM intent data In the world of ABM, B2B intent data provides the most valuable insights into a prospect thanks to the digital breadcrumbs left behind by potential customers during their online research stage. DemandBI provides insight into your buyers with AI and intent data.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

SalesIntel

APRIL 25, 2024

After all, businesses don’t buy, people do. An actionable ICP requires a robust database of the specific people who influence and make purchasing decisions within your target companies. “If you don’t own the email addresses and contact records, you can’t effectively monitor buying intent and behaviors.

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Ideal Customer Profiles Work Management Marketing Management Tactics 52

Tony Zambito

MAY 21, 2021

A November 2020 Trust Radius research report on the B2B Buying Disconnect points to buyers increasing the amount of research they do, searching online more, seeking more review content, and looking for more sources. Start with qualitative buyer research to establish a new understanding of buyers and their goals.

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Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Only B2B

FEBRUARY 21, 2024

Relying solely on demographics or past purchases misses the key ingredient: active buying intent. Remember, intent data isn’t just about getting you started; it’s about getting you there efficiently and effectively. Let’s delve deep into Intent Data in Personalized B2B Marketing.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent.

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Top of Funnel Activities Intent Signal Advertising Channels 113

Martech

DECEMBER 19, 2022

What is the number one value proposition of intent in today’s GTM efforts? Marketing is playing a larger, more proactive role in the buying-selling process. With B2B buyers and buying teams spending more time doing their research online and through peer networks, sales has less access to buyers.

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Intent Data Intent Marketing Analytics Tools Intent Signal 119

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Only B2B

AUGUST 21, 2023

Intent data has emerged as a game-changer in B2B prospecting. It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. Intent Data and Account-Based Marketing (ABM) A.

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Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

APRIL 30, 2024

This entails conducting extensive market research to recognize challenges and opportunities, thereby positioning your offering as the solution. Intent Signals: Identify and track the accounts that are researching your offerings or similar offerings that your competitors are offering.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

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Intent B2B Marketing Intent Signal Lead Ranking 62

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing. “We are excited to partner with Bombora.

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Bombora Account Based Marketing Buyer Intent Intent Data 105

Zoominfo

OCTOBER 28, 2020

ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. In other words, there was too much data , which led to too many intent signals. How (And Why!)

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Intent Data Zoominfo Buyer Intent Intent 208

DemandBase

AUGUST 14, 2019

With over 70% of B2B buyers starting their research with generic search and regulations in Europe of the GDPR, understanding your buyer is critical. To put this into context, for me as a marketer at Demandbase, I want to know what accounts are researching ABM-related topics and see what content they are consuming that is related to ABM.

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Zoominfo

DECEMBER 16, 2020

You do your research, figure out relevant messaging for each of your buyer personas, and right before you go to execute the game plan, you realize you never checked Salesforce to check on ownership. “Has this lead opted out to receiving emails from my organization?”. Think about it. In fact, just 17% is spent meeting with potential vendors.

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Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

JUNE 11, 2021

Use buying signals to get in front of newly established businesses. Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. For example, in the U.S. Source: U.S.

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Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Use buying signals to get in front of newly established businesses. Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Evaluate These Changes to the Sales Process. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. Intent data can allow you to see an entire buying group, as well as their roles within the group.

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Intent Data Intent Top of Funnel Intent Signal 92

Zoominfo

JULY 5, 2023

In partnering with ZoomInfo, the company was aiming to align its sales and marketing teams around the same goals and metrics, and to target prospects early in the buying cycle to deliver the most tailored experience possible. BlueOcean is also using retrospective research to capitalize on new opportunities.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130