DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DealSignal

AUGUST 30, 2021

For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey, or even a combination of data points. Research suggests that only 30 to 50% of your data is accurate. You can even target accounts based on intent topics that you choose.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

DealSignal

DECEMBER 28, 2021

Start by reviewing B2B demand generation best practices , strategies, and tactics you should bring with you in 2022 to boost your marketing-qualified leads. The buying process is largely driven by independent research. These intent signals can be actions like number of page clicks, the time spent on a given web page, and more.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

DealSignal

JANUARY 25, 2023

For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points. Research suggests that only 30 to 50% of your data is accurate. You can even target accounts based on the intent topics that you choose.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Inbox Insight

NOVEMBER 23, 2022

These are leads that score highly against specific attributes, characteristics and data points defined in your lead scoring model and which help signal their readiness to buy. Once qualified, these leads can be further nurtured and converted into paying customers. Sales Qualified Lead (SQL).

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98