Martech

MARCH 2, 2022

No sitting around waiting for intent signals. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent.

Top of Funnel 110

Top of Funnel Activities Intent Signal Advertising Channels 110

Zoominfo

JANUARY 11, 2021

Customers are unable to find accurate contact information Customers are unable to get through to prospects when cold calling Time based-factors , such as reaching out to the wrong people at the wrong time Customers need to create content and offers that stand out from the crowd. This was leading them to miss out on major growth opportunities.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . So if you want to grow your leads, it’s time to grow your strategy. . Let’s take a look at a few below.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Inbox Insight

MARCH 13, 2024

Effective lead prioritization is essential. With limited resources and increasing competition, it’s crucial companies focus their efforts on quality leads that are most likely to convert into high value customers. For many businesses this has led to growing frustrations and wasted marketing and sales efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Heinz Marketing

AUGUST 17, 2022

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. This shift in outreach and lead generation has also changed our traditional idea of the Buyer’s Journey dramatically – for better or for worse. This is for several reasons. Wrapping it up.

Lead Generation 116

Lead Generation Generation Leads Lead 116

Inbox Insight

APRIL 22, 2024

One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Zoominfo

JANUARY 11, 2021

Customers are unable to find accurate contact information Customers are unable to get through to prospects when cold calling Time based-factors , such as reaching out to the wrong people at the wrong time Customers need to create content and offers that stand out from the crowd. This was leading them to miss out on major growth opportunities.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Here’s a snapshot of buying signals.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

SalesIntel

JANUARY 21, 2022

Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. This data enables you to ‘jump the queue,’ allowing you to pitch to potential clients at the precise, appropriate time when they are looking to buy. What is Intent Data in a Nutshell?

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. Then you go further.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

SalesIntel

DECEMBER 11, 2023

Welcome to a journey that unveils the transformative force within B2B lead management – the omnipotent power of lead enrichment. In a landscape teeming with data points and digital footprints, decoding the essence of your B2B leads requires more than just surface-level insights; it necessitates a deeper, more nuanced understanding.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent. Targeted content syndication is typically found at the top of the funnel (Pre-MQAs or leads).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation?

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Zoominfo

OCTOBER 15, 2020

In the last year alone, we’ve had literally hundreds of thousands of conversations with customers and prospects and one thing is clear—they want intent data to live at the core of how they go to market. Streaming Intent by ZoomInfo and Clickagy. What do marketing and sales teams do with that signal?

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Heinz Marketing

SEPTEMBER 28, 2021

Lead scoring is defined as a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. Organizations who implement lead scoring often experience lower marketing costs and higher conversion rates. With scoring, you can cut out the marketing channels that drive lower quality leads.

Lead Scoring 101

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 101

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Exhibitors started being able to buy stage time.

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

Only B2B

AUGUST 21, 2023

This knowledge enables virtual prospecting efforts to be hyper-targeted and relevant, leading to higher engagement rates and more qualified leads ( Sales qualified or Marketing qualified ). In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

SalesIntel

MARCH 14, 2024

This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. Enhanced Lead Qualification: Understanding the technology stack, organizational characteristics, and buying intent of prospects allows sales teams to prioritize leads more effectively.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Only B2B

FEBRUARY 21, 2024

What is Intent Data, anyway? Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. Relying solely on demographics or past purchases misses the key ingredient: active buying intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Content4Demand

APRIL 9, 2021

With this abundance of signals (often mixed with faulty information), how can companies improve their lead scoring efforts to determine the signals that indicate action? AI-powered lead scoring is the practice of ranking leads by the propensity to convert and, ideally, turn them into a customer.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process. This sharply contrasts with the B2C buyer’s journey, where individual consumers are the sole decision-makers, leading to faster decision-making.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Martech

DECEMBER 19, 2022

Together, we can capture a snapshot of intent’s current state, understand the challenges and opportunities and preview what should be on the menu going forward. What is the number one value proposition of intent in today’s GTM efforts? Marketing is playing a larger, more proactive role in the buying-selling process.

Intent Data 117

Intent Data Intent Marketing Analytics Tools Intent Signal 117

Zoominfo

OCTOBER 28, 2020

It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. . For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. Not every company is in your target market.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Do you know which specific companies are currently in-market to buy your product?

Buyer Intent 40

Buyer Intent Intent Data Top of Funnel Intent 40

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

FEBRUARY 8, 2022

Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. The reason? At ZoomInfo, we’re changing that.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Take advantage of intent signals. Add more researchable information.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Zoominfo

DECEMBER 16, 2020

Has this lead opted out to receiving emails from my organization?”. Better yet, what if you could use these same filters while leveraging buying signals to either find new accounts or prioritize what accounts your team should focus efforts on based on likelihood to buy? Think about it. Want another common use case?

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

JULY 5, 2023

How Sendoso’s GTM & RevOps Teams Are Adapting Sendoso , a leading direct-mail platform, has made a lot of changes in the past few months in a push to appeal to new industries. To contend with an increasingly diverse customer base, SmartSheet relies on intent signals for account prioritization and timely targeting.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. This will eventually lead them to take a genuine interest in your product and ultimately, guide them toward a purchasing decision.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

SalesIntel

JULY 10, 2023

In this blog, we will explore how intent data can be effectively utilized in the full sales funnel, empowering marketing, sales, and RevOps teams to reach ideal clients already in the buying process. The biggest benefit of intent data is always knowing what message to share with which audience.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71