Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Where are marketers moving their budgets? for TV and 10.2%
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