BenchmarkONE

APRIL 6, 2022

As they evaluate different options, they look for products with features that suit their needs and preferences. Most importantly, they want proof that your product works. Instead, they want to hear from other customers who have used your product and reaped the benefits. This is where case studies come in handy. .

Case Studies 84

Case Studies Case Study Studies Work Management 84

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Sales Engine

AUGUST 2, 2017

The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

nDash

OCTOBER 21, 2021

Doing so involves demonstrating what your product or service is about and how you can deliver on its promises. Case studies are an excellent way to deliver that proof. What is a Case Study? Marketers include them in content strategies to promote products or services to their target audience.

Case Study 52

Case Study Case Studies Studies Work Management 52

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! As this interactive content case study tells you.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. To build this library, you'll need case study interview questions that will surface valuable details and insights.

Case Studies 94

Case Studies Case Study Studies Work Management 94

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Studies 52

Case Studies Case Study Studies Best Practices 52

Marketing Craftmanship

OCTOBER 14, 2014

In “How to Buy /Sell Professional Services,” author Warren J. Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. Wittreich website case studies' Wittreich explains the differences between extrinsic and intrinsic selling.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Goodish Agency

JUNE 22, 2020

Hemptouch is a beauty and skincare company producing products from hemp. All of their products are made with nature’s finest Cannabis sativa extracts. Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. Who is Hemptouch. Challenges.

Case Study 52

Case Study Case Studies Studies Funnel Advertising 52

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! So, users can directly go to the purchasing page or learn more about the product.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Goodish Agency

SEPTEMBER 25, 2020

Get more blog visitors to view related products. Collect more leads from people who read the blog, but are not ready to buy. The client updated their software functionality and look. And they wanted a new website to better communicate its value to the clients. Challenges. Building a fast & easy to use website.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Studies 52

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

OutboundView

JANUARY 19, 2024

Economic Shifts Impacting Budgets : Economic changes, including higher interest rates and reduced venture capital funding, have led to more scrutinized buying decisions by HR leaders. Key Results and Metric to Lookout For For HR products and services, a standard benchmark is set between 8-12 meetings per month for each SDR.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

SEMrush

NOVEMBER 3, 2021

We changed “|“ to “-“ “Buy” to the title of product pages on an ecommerce site. Check out the result of this SEO split test.

Case Study 128

Case Study Case Studies Tagging Studies 128

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Biznology

MARCH 17, 2016

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. The first is that video testimonials and case studies will stand the test of time.

Case Study 80

Case Study Case Studies Video Marketing Studies 80

Convert

NOVEMBER 2, 2022

For many e-commerce businesses, the product detail page (PDP) is one of the most important pages on the website. As such, it’s important to ensure that the product detail page is as effective as possible and has all the necessary information to push a potential customer to buy the product.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. This careful balance of patience and readiness is essential for fostering relationships that are both respectful of the audience’s preferences and highly productive. The power of brevity!

B2B 153

B2B Case Study Case Studies Content 153

Choozle

NOVEMBER 12, 2018

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. Our own marketing team is evidence that a team can scale with self-serve digital media buying. 120 average cost-per-lead acquisition.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Outbrain

DECEMBER 28, 2020

Our new in-article product suite, Native Awareness+ , is not yet available in all markets, but the first campaigns already prove that it is meeting the high expectations of the industry: combining the best of display, social, and native ads in one product. Samsung Case Study. Red Bull Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

ClickZ

OCTOBER 23, 2019

For the past three years, Genies has been focused on developing the design, personality and use case of the Genie in a variety of messaging and social media apps such as Instagram, Kik, and Snapchat. The celebrities then promote a product or brand via their avatars on social media. Genies App Icon.

Case Studies 53

Case Studies Case Study Network Marketing Advertising Agencies 53

QuanticMind

JULY 5, 2018

When your product or solution has proven itself viable – if not downright popular – it can feel confusing to see zero growth in sales. Peddle is a car-buying company that bids on consumer’s cars, then comes to pick them up. Peddle Grows PPC Revenue 200%. Actually, it can feel downright frustrating.

Case Study 40

Case Study Case Studies Studies Work Management 40

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. your satisfied clients) to tell prospects why they should trust your firm and buy your services. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them.

Case Studies 48

Case Studies Case Study Studies Work Management 48

B2B Marketing Directions

NOVEMBER 14, 2021

The predominant view of B2B buying is that it involves expensive and/or complex products or services, large buying groups and long buying cycles. That's why marketing leaders should define relevant buying scenarios as part of their planning for 2022.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Act-On

APRIL 29, 2024

Lead nurturing means continually engaging with a would-be customer over time, sharing content and messages that educate and inform them about topics related to your products or services. Lead scoring, segmentation, and nurturing are a powerful combination. That’s exactly how our team structures our lead nurture campaigns here at Act-On.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Encourage your teams to study and question the plan. This is the first step in leading and getting emotional buy-in from your team on a deeper level, allowing for more skin in the game.

Ideal Customer Profiles 111

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 111

Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. How Vendors Can Address the B2B Buying Disconnect: Transparency & Resources.

Buy 172

Buy B2B Vendors Transparency 172

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Marketing Insider Group

AUGUST 26, 2020

Measuring ROI Is the Quickest Route to Executive Buy-In. If you don’t measure your Marketing ROI , you’re not likely to get buy-in for the budget increase you want. In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

The Point

SEPTEMBER 17, 2014

Spear identified incremental changes to make in the company’s creative approach, but focused most of their recommendations on segmenting the existing nurturing effort into a program that was more tailored to where a prospect was in the buying process, and to that individual’s specific role or job function.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100