Lattice

MARCH 29, 2016

If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. Customer success is the hallmark of a great company. For Apple success means a customer improves the way they connect with people through their iPhone.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

MAY 24, 2016

A telecommunications provider and financial payments processor target millions of accounts as part of their account-based marketing and sales development programs (they target the “S” of the SMB market alongside the “M” of the SMB market across multiple product lines). They’ve seen about 20% higher conversion rates on outbound. in minutes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

JUNE 14, 2016

Leverage business attributes and other account-level data to personalize web content for anonymous visitors. Check out a recent webinar from our head of product marketing Nipul Chokshi, and Marketo’s VP of Product Marketing Mike Telem, that provides examples of how scaling ABM is making a huge impact for savvy companies!

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

Lattice

SEPTEMBER 21, 2016

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions Sr.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

NOVEMBER 10, 2015

Ultimately, predictive marketing extends well beyond the marketing department—information moves both upstream and downstream, providing guidance not only to top-level executives, but also to production, procurement and sales departments, as well as supply chain partners and vendors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

JUNE 23, 2016

However, the PCI DSS, ISO 27001, FedRamp and other certifications that these fine companies work hard to get have nothing to do with the how the companies that run their products on these highly secure platforms are actually acting. A data breach will a company $4 million on average, according to research from IBM and the Ponemon Institute.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Lattice

OCTOBER 5, 2016

But what about the Enterprise, where the last big wave of intelligence was Business Intelligence (BI), and it is still playing out twenty years later? Business Intelligence was the last successful analytics killer-app in the enterprise. to any Enterprise without any knowledge of the specifics of the business.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190