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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Updated Privacy-Compliance Requirements 1. Privacy policies must be transparent and instructive.

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. In our digital world, where millions of business contacts are changing by the minute, ZoomInfo simplifies that age-old process for businesspeople who have no time to lose.

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Web analytics is badly broken 

Martech

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. Google is building a consent mode to perform data modeling that fills in data that can’t be collected from opt-out users.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time. This shift also has implications for your attribution model.

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Digital Privacy Landscape Changes You Need to Know

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s no secret that the digital privacy landscape is changing. Transparency isn’t a bad thing, and with the knowledge, some are opting in. In May 2021, opt-in rates were at around 16%. Apple Mail Privacy Protection.

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Google’s Privacy Sandbox: What you need to know

Martech

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). Google might feel that the transparency has not been appreciated.

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). A New Privacy Enforcement Agency.

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