Inbox Insight

APRIL 11, 2022

With 15 years’ experience working in B2B Tech Media, Jennifer has a strong track record of delivering best-in-class strategic leadership and media executions to drive growth and business excellence for clients including Amazon Business, Zebra Technologies, Vodafone, NetApp and Citrix.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Webbiquity

NOVEMBER 12, 2012

By using unified metrics, you can manage and coordinate the efforts of specialists in various disciplines, including content development, social media, SEO, PR, online advertising, and reputation management, resulting in efficient and effective optimization of an organization’s total web presence in order to drive business results.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Smashmouth Marketing

DECEMBER 21, 2008

Also – don’t forget to integrate your blog, Twitter page and social networks in every element of the Marketing mix. Mike: One thing we've done is brought on a marketing MBA from one of the local universities. Pam: Depends upon your Facebook network and the nature of your business. We aren’t all business all of the time.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

Also – don’t forget to integrate your blog, Twitter page and social networks in every element of the Marketing mix. Mike: One thing we've done is brought on a marketing MBA from one of the local universities. Should I post a picture of me at a party? ;-) Pam: Depends upon your Facebook network and the nature of your business.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Marketing Insider Group

FEBRUARY 27, 2024

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. A KPI for this may be to increase web traffic by 10% this month. Through thoughtful planning, execution, and analysis, businesses can create memorable campaigns that leave a lasting impact.

Planning 238

Planning Campaigns Advertising Agencies Paid Search Agency 238

QuanticMind

SEPTEMBER 28, 2016

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Marketing Insider Group

JANUARY 16, 2020

The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development. Don’t be one of those companies! There’s a wide variety of things you can do to optimize your website and increase your chances of attracting new customers.

Paid Search Agency 228

Paid Search Agency B2B Marketing Companies SERP 228

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. White papers need to be some of your best content.

Work Management 359

Work Management B2B Marketing Marketing Management Content Marketing 359

Navigate the Channel

DECEMBER 6, 2022

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Navigate the Channel

OCTOBER 6, 2023

Every business needs to build on blog material with balanced content to gain traction with their target audience. It is imperative that your business achieves the right mix of content to appeal to a wide variety of prospective clients. An engaging blog with a steady stream of insightful posts lays the foundation.

Webinar Metrics 65

Webinar Metrics Top of Funnel Marketing & Strategy Content 65

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Brightedge

JANUARY 13, 2020

But before I dive in on the digital marketing books, let me share an excellent resource. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Also see our list of best marketing books and learn about what features deliver the best seo platform for your SEO success.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. Business Insider ). Business Insider ). Marketing Charts ). Internet users. There are 1.5

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Single Grain

JULY 5, 2023

TABLE OF CONTENTS: ↓ Why Is ChatGPT a Powerful Tool for Marketers? It is an excellent tool for companies, marketers and copywriters that need to create large amounts of compelling and persuasive text-based content quickly in their day-to-day workflow. What Are the Best Types of Questions to Ask ChatGPT? Why does all this matter?

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Anteriad

APRIL 25, 2023

Advocate marketing The combination of customer service and marketing to have customers satisfied. Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Advocate marketing The combination of customer service and marketing to have customers satisfied. Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

KEO Marketing

SEPTEMBER 1, 2017

What do technology companies care about when it comes to marketing? Like other businesses, they strive to build their brand and generate demand for it. But before they excel with their marketing efforts, they must rise above the noise to make their message stand out. One study concluded marketing automation lead to a 14.5%

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

Directive Agency

MARCH 2, 2018

If you’re like me and live in a city “rich” in traffic (*cough* I live in greater L.A there is plenty of downtime in the glories of bumper-to-bumper traffic. How Asking The Right Questions Can Earn You Business by Forbes (LINK). We indulge in the age-old digital marketer practice at Directive Consulting called “keyword research.”

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40