Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

MARCH 8, 2016

Because content marketing is increasingly essential (buyers now complete two-thirds of their purchase journey online before ever contacting a vendor) and popular (90% of B2B buyers say online content has a “moderate to major effect” on their selection process), spending on content marketing is expected to nearly double by 2019.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Guest post by Lexie Lu. Optimize Your Working Space.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Inbox Insight

DECEMBER 21, 2023

Understanding the behavior and preferences of potential buyers is pivotal for any successful B2B business. It offers a wealth of insights into the customer journey and their key activities, allowing businesses to tailor their services and strategies accordingly. A key component of this understanding is intent data.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

xiQ

MARCH 10, 2020

This requires integrating disparate sales and marketing solutions, a very expensive and time-consuming process. You lose out on agility and time to market, whereas the majority of your marketing budget is spent on integrating and not innovating. . The business case for deploying xiQ: . Personalization at Scale.

CMS Development 96

CMS Development Marketing Budget Creation Marketing Budget Budget Programs 96

Webbiquity

JUNE 30, 2015

It explains inbound tactics and benefits, and provides several intriguing facts and statistics about inbound marketing, such as: • 85% of marketers now state they are using inbound marketing practices. • Marketers who prioritize blogging are 13 times more likely to achieve positive ROI. • Inbound Marketing Tactics.

Inbound Marketing 100

Inbound Marketing Stats Marketing Budget Creation Cold Calling 100

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Familiarity breeds intent.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Unbounce

JUNE 10, 2021

on a Google search ad, a tech business pays around $133.52. Different landing page designs will appeal to different audiences. To account for this, you could spend a lot of time switching your targeting and design. They directed traffic to three different landing page variants—two of which varied only in their design.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

xiQ

MARCH 10, 2020

This requires integrating disparate sales and marketing solutions, a very expensive and time-consuming process. You lose out on agility and time to market, whereas the majority of your marketing budget is spent on integrating and not innovating. . The business case for deploying xiQ: . Personalization at Scale.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 62

Webbiquity

JANUARY 19, 2016

Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. Fully a third of millennials say social media is one of their preferred channels for communicating with businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Companies that fail to do so risk being left behind.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Webbiquity

MAY 3, 2022

” nearly three-quarters of respondents want business events to be hybrid. respondents said they would attend business-related events only in person going forward. respondents said they would attend business-related events only in person going forward. Image credit: Zoom and Qualtrics Research. ” Just 25% of U.S.

Marketing Report 336

Marketing Report Event Marketing Research Trends 336

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

ViewPoint

MARCH 19, 2018

I have people to do that and we get website stats. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. Of course, marketing analytics is not new and neither is digital analytics. So, my advice to this marketer?

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. However, your ultimate objective is to expand your business. 97% of individuals disregard cold calls 76% of marketers rely on content to drive leads Here are some other fascinating facts about lead creation for 2023 that will assist you in refining your plan.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. However, your ultimate objective is to expand your business. 97% of individuals disregard cold calls 76% of marketers rely on content to drive leads Here are some other fascinating facts about lead creation for 2023 that will assist you in refining your plan.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Optinmonster

JANUARY 14, 2024

Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Whether you’re a marketer or a business owner looking to dive into the world of content, understanding the latest trends and numbers is crucial. That’s it!

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Schubert B2B

MAY 26, 2023

Any business operating in a B2B market needs to give themselves every advantage possible. If a business isn’t investing in digital marketing, then it may as well not exist for the vast majority of potential customers. Let’s discuss why digital marketing is important for B2B. What is Digital Marketing?

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Common Video Marketing Statistics 1. Social Media Video Stats for Facebook 45.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

ClickZ

JULY 4, 2020

In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working. Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets. 42% of marketing leaders are increasing spend on marketing technology. Region-wise email marketing stats.

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

sagefrog

DECEMBER 6, 2023

Strategize for In-Person and Virtual Event Marketing Takeaway: A Hybrid Presence is Vital Successful marketing strategies must bridge the gap in an industry where the virtual and physical realms coexist. Automation and AI-driven video content creation will also enhance engagement and efficiency, reshaping B2B marketing strategies.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. Click here to explore all social media marketing tools.

Paid Content 52

Paid Content Social Media Pricing Price 52

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

FEBRUARY 8, 2016

Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date. In 2012, a group of marketers got together to find a better way. Techvalidate ).

Content Marketing 109

Content Marketing Marketing Budget Creation Business Lead Scoring 109

Litmus

AUGUST 28, 2019

How do you feel about your current email marketing budget? If your team doesn’t have the budget to do everything it should be doing, you’re not alone. Each business has to make decisions about which marketing channels receive how much money. 5 Head-Turning Stats About Email ROI.

Budget Programs 79

Budget Programs Marketing Budget Creation Marketing Budget Planning 79

Martech

NOVEMBER 1, 2022

If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S. marketers expect their tech budgets to grow. Dig deeper: B2B marketing budgets stalled out in 2022. How can my marketing organization prepare, survive and thrive?”

Work Management 111

Work Management Marketing Management Marketing Budget Budget Programs 111

Vision6

APRIL 30, 2024

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Tomorrow People

MARCH 8, 2018

Content also has a big part to play in business. This can be business-to-consumer (connecting with people through positives like pleasure) or business-to-business (helping people to resolve their problems). How content management grows business leaders. Reduce your marketing budget. Making the leap.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Valasys

DECEMBER 23, 2020

In other words, marketing automation refers to an umbrella phrase for every tool, outlet, or solution. It enables the business to automate the marketing tasks and streamlining the workflows. Significance and Benefits of Marketing Automation. The businesses that use this software detect a 77% rise in lead conversions.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Webbiquity

DECEMBER 16, 2013

This outstanding infographic posted by Julia Borgini illustrates how to create content ideas for a new client (or new division, or product line, or…) by getting to know the client/situation, identifying goals for the content, sprinkling in selected emotional appeals, and measuring results to assure plans are on-target.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

The Mx Group

SEPTEMBER 11, 2018

As you start creating and presenting your plans for next year (yes, it’s that time again!), Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Take a look at these stats on how it has grown and who is using email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Allocadia

JUNE 7, 2019

When you start every business conversation with ‘according to the data’ or ‘Let’s look at the facts’, you’re data-driven. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. How it works.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

When you start every business conversation with ‘according to the data’ or ‘Let’s look at the facts’, you’re data-driven. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. How it works.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

NuSpark Consulting

JANUARY 11, 2013

Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot. Mike Burke is Director of Operations for Red C Media , a full-service graphic design and video marketing agency, and alliance of NuSpark Marketing.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex.

Planning 81

Planning Paid Search Agency Advertising Agencies Work Management 81