Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management
Capstone Insights
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)
Let's personalize your content