Marketing Insider Group
SEPTEMBER 22, 2020
Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Once you’ve outlined yours, here are some other helpful tips you can while implementing it to ensure an effective, lead-generating campaign.
The Lead Agency
MARCH 17, 2024
Every action our customers perform online today can be a gateway to a new business opportunity. But what comes first is the lead. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%.
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SendX
FEBRUARY 11, 2021
Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. But it doesn’t have to.
Marketing Insider Group
AUGUST 10, 2021
Here, we’ll look at CTAs proven to generate clicks and improve your lead generation strategy for B2B marketing campaigns. We can look at them by industry, buyer’s journey stage, personas, and marketing channel, or we can break down the tried-and-true CTAs that have increased lead generation for B2B companies time and time again.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. In this Webinar, you’ll hear practical, actionable tips and strategies to minimize your company’s GDPR exposure, including: Primary implications of GDPR for inbound and external lead generation.
KoMarketing Associates
MAY 25, 2022
In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site.
Launch Marketing
JANUARY 11, 2024
Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. With these in place, you and your team can achieve a successful launch and kickstart lead generation. In general, aim for simplicity and focus on your value proposition.
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