Webbiquity

SEPTEMBER 19, 2017

Just 30% of marketers say “generating qualified leads” is their top key performance indicator (KPI). This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. That’s a terrible metric to focus on.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

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APRIL 10, 2018

And communicate the business benefits? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. HubSpot ). Lead quality > lead quantity?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

JUNE 9, 2015

A champion strategy will lead to more links back to your site, which in turn will generate more referral traffic, organic traffic and ultimately more leads and conversions. This allows your business to earn more web mentions while bringing top stories about your company to light. Create a digital PR strategy.

Link Building 100

Link Building Ad Building Marketing & Strategy Lead Scoring 100

Webbiquity

JUNE 14, 2016

Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. Showcase reviews: Hubspot, SiteTuners. 6) Hemingway App.

Tools 100

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Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. To start, listen.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

MARCH 15, 2010

This lack of experience can lead to several common, but avoidable mistakes. For more guidance on maximizing the impact social media marketing can have for your organization, see 8 Common Mistakes in Social Media Marketing on the HubSpot blog. One of the most common mistakes is expecting instant results. Share this on del.icio.us.

Social Media 100

Social Media Media Digg Social Networks 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

MARCH 9, 2010

Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# Add this to Mister Wong. Share this on FriendFeed.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

NOVEMBER 12, 2012

By using unified metrics, you can manage and coordinate the efforts of specialists in various disciplines, including content development, social media, SEO, PR, online advertising, and reputation management, resulting in efficient and effective optimization of an organization’s total web presence in order to drive business results.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

JUNE 29, 2021

A common challenge for brands targeting businesses across the globe is that their clients operate in different time zones. But if you see that there tends to be lulls in traffic around certain times, go ahead and use a chatbot. Be Smarter About Lead Generation. However, remember that bots can’t solve all problems.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Webbiquity

MARCH 20, 2018

Business blogging is now commonplace. Yet while the popularity of and options for blog continue to expand, many businesses are still struggling to find blogging success. Seven Stats About the Benefits of Business Blogging. B2B companies that regularly blog generate 67% more sales leads than non-blogging companies.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. SEO Generates Leads. of total North American web traffic in November 2018.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Webbiquity

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Half of all Instagram users follow at least one business account. Instagram Business Blog ). Eight million businesses have Instagram profiles. WordStream ). DrumUp Blog ). DrumUp Blog ).

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. 6 Tips for Blogging for SEO in WordPress by Business Insider.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

NOVEMBER 10, 2015

That is, really measured—in ways that matter to the business? But is it really possible to quantify the ROI or business value of content marketing efforts? Content ROI Is a Myth by HubSpot. ” Content Marketing ROI Starts With A Strong Business Case by B2B Marketing Insider. ”

Top of Funnel 100

Top of Funnel Content Marketing B2B Thought Leadership Marketing Analytics Tools 100

Webbiquity

FEBRUARY 10, 2015

Image credit: Business 2 Community. Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

MAY 20, 2013

What can GA tell you (and not tell you) about your sources of website traffic? This last feature is interesting but would be much more useful if one could customize segment definitions to correct for the way Google gets search traffic wrong. 9 Ways to Make Your Marketing Analytics Actionable by HubSpot.

Analytics 100

Analytics Marketing Analytics Tools Tips Multi-Channel 100

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” You have to ask for leads. Depth of subject matter expertise. Need for generating higher revenue with lower marketing budgets.

Social Media 100

Social Media Media B2B Lead Scoring 100

Webbiquity

JANUARY 10, 2010

by HubSpot. Rebecca Weeks provides a “cheat sheet&# with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1: Best Online Business Tools Series Kicks Off Today. #2:

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Webbiquity

JANUARY 30, 2014

Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? Generate leads and sales? grow 125% in 2013? Image credit: Rebekah Radice.

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100

Webbiquity

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. And that leads to questions, like: What are the best ways to attract more (relevant) followers? How Twitter increased my blog’s traffic by 300% in one week by MackCollier.com.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

APRIL 8, 2013

The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. Email volume continues to grow, and more than half of marketers still say that email is popular in business. General Email Marketing Tips & Techniques.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. The Ultimate List of Email SPAM Trigger Words by HubSpot.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? More than 700,000 local businesses have active Pages on Facebook. Still don’t think social media is important for marketing your business? 75% of small businesses in the U.S. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 15, 2013

It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Adria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines. Facebook Advertising.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Webbiquity

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Social Media 100

Social Media Tools Media Enterprise Management 100

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

AUGUST 28, 2012

“Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships,” writes Brian Solis, who then details an experiment by Andrew Blakeley in which he spent a week as a “social consumer.”

Social Media 100

Social Media CMS Development Tips Wikipedia 100

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JANUARY 5, 2016

Image credit: HubSpot. 8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. How to Use Visual Content to Drive More Traffic by Social Media Examiner. In this article from Donna Moritz , you’ll discover how three creative businesses used visual content to get results.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

OCTOBER 8, 2013

You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. ” phase. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. ” phase. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Build better relationships by listening in on conversations happening around your industry, business or niche.”

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0