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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

Successful businesses are built on innovation. From the very first automobile to the first mobile phone and the current explosion of AI and its capabilities , innovation is the cornerstone of wealth creation. Here are six considerations to keep in mind as you build a culture of innovation in your business. Guest post.

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Why Your Brand Should Invest In New Mover Marketing

Porch Group Media

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers. And I think mover marketing is a big theme that we run into.

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy? Give me a break, you say. You’re a startup.

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Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Madison Logic

They’re also more digital and self-guided when exploring solutions to their business problems. Thirty percent of VPs and other functional leaders spend more than seven hours a week reviewing business topics and trends. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

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25 Best B2B Marketing Conferences 2020

Pam Didner

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Oracle Modern Business Experience. Learn how to embrace data and emerging technologies to better understand and engage customers across the new buying journey at Oracle Modern Business Experience.

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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. General purpose marketing automation vendors also compete for this business with what are usually called “distributed marketing” options.

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CES 2020: Top 3 Takeaways for Marketers

Martech Advisor

CES2020 : Thriving on the Business of Consumer Technology pic.twitter.com/HZaTTnUWOI. All Eyes on 5G, IoT, and Connectivity. Iván Markman, Chief Business Officer at Verizon Media, exclusively to MarTech Advisor. Much of the conversation was driven by CCPA, which went into effect on the first of the month.