Kaon

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Why Augmented Reality and Virtual Reality Will be Important for Your Business

Kaon

When, for example, artificial intelligence (AI) was emerging as a computational and cognitive force, researchers and university professors were constantly in the media explaining how neural networks and machine learning worked, and how this technology (and many other forms of AI) differed from traditional computer programs.

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Why You Need a 3D Product Strategy Post-COVID-19

Kaon

When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet. Credit: Pixabay. But in a sense, the same is true of B2B contact.

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business. Many of those are likely to be used in business settings. Take Ciena , for example. And though Ciena sells to businesses, at the end of the day, we’re all consumers. The Challenge. The Solution.

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Smartphones Are Changing the Game for the Enterprise…

Kaon

You’ve likely heard about virtual and augmented Reality, but do we truly know how they will be used in business? Imagine seeing a superimposed (digital) microwave on an empty counter, for example. These next-gen mobile devices will drive demand for a wide variety of AR and VR consumer and business applications.

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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. A popular culture example is the mobile gaming phenomenon known as Pokémon Go. B2B buying models have changed, too.

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How to Solve the Top 5 Challenges of B2B Sales with Marketing

Kaon

For example, interactive applications can provide a vehicle for deeper sales conversations, which uncover prospects’ hidden needs and how the product or service in question can meet those needs. For example, Baker Hughes, a GE Company, wanted to change the way it was selling , moving from product seller to value storyteller.

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How Kaon Interactive Became the Leader in Enterprise Sales and Marketing Apps

Kaon

Gavin presented a VR demonstration using Google Daydream and an AR demonstration of Kaon’s 3D product models , as well as Kaon’s story of how we started and how we got into this business of creating engaging, interactive stories around our customers’ products. Colin was impressed.