Act-On

NOVEMBER 15, 2023

For example, Act-On is intuitive, user-friendly and easy to set up without hiring outside experts. Marketing Automation Returns: The Outcomes No matter the business type or vertical, when marketing automation is done well, it reaches a large percentage of leads and customers who come into contact with the business.

Marketing Automation Services 219

Marketing Automation Services Marketing Automation ROI Automation 219

Act-On

DECEMBER 7, 2023

A straightforward interface, for example, might include things like: Drag-and-drop editors that allow marketers to create customized content without the need for extensive tech skills. A unified view of data to support business growth. Pre-built templates for emails and landing pages to create a consistent brand look.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. For example, say you provide B2B products and services. Let’s go! Any brand can use SMS as a direct relationship building channel.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

Act-On

OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). Fortunately, help is here, in the form of marketing automation.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189

Act-On

DECEMBER 8, 2023

For example, you need contact with the Salesforce administrator and the CRM administrator in your company to ensure the integration with your new marketing automation platform runs smoothly. For example, a marketing department may have a team member internally trained to complete this task, but the responsibility often resides in IT.

Marketing Automation Services 222

Marketing Automation Services Marketing Automation Automation Advertising Agencies 222

Act-On

SEPTEMBER 28, 2023

Scale Marketing: Identify Simple MarTech Solutions to Key Challenges Growing businesses need the right marketing technology to continue expanding at scale. For most organizations, this includes a customer relationship management (CRM) system or business intelligence (BI) tool as the foundation of their sales efforts.

Paid Search Agency 194

Paid Search Agency Work Management Marketing Automation Services Planning 194

Act-On

MARCH 19, 2024

For example, if you sell marketing automation, perhaps an existing customer attends a webinar about email deliverability and then downloads an eBook on the same topic. For example, a prospect who visits a product pricing page several times in a single day might receive a message asking if they’d like to connect with a salesperson.

Marketing Automation Services 187

Marketing Automation Services Budget Programs Generation Cross-Selling 187

Act-On

NOVEMBER 27, 2023

Without the right tools, it’s hard to nurture various stakeholders within a business and even more difficult to measure where the group is as a whole when making a final decision. For example, Hitachi High-Tech Analytical Science wanted to automate lead creation and drive tighter sales and marketing alignment. “We

Marketing Automation Services 210

Marketing Automation Services Marketing Automation Automation B2B Marketing 210

Act-On

FEBRUARY 6, 2024

For example, you need contact with the Salesforce administrator and the CRM administrator in your company to ensure the integration with your new email marketing platform runs smoothly. For example, a marketing department may have a team member internally trained to complete this task, but the responsibility often resides in IT.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

MARCH 1, 2024

Kevin, who leads Goose Digital’s strategy and marketing team, spends his days helping businesses figure out how to compete and win with their target audiences. For example, if you’re in an industry where one-year contracts are typical, circle back to that lost prospect before their next renewal date and ask how things are going.”

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

Act-On

SEPTEMBER 19, 2023

We’ll also provide some examples of how to use a growth marketing mindset to expand business and enhance the customer journey. Growth Marketing Examples to Consider Consider these growth marketing strategies that almost every good growth marketer is going to stand by. So congratulations, growth marketer.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Act-On

FEBRUARY 26, 2024

For example, if The Gotham Times averages 1,000 visits to their homepage in any given week, and they have space for two display ads on their homepage, then their potential ad inventory is 2,000 impressions per week. In digital advertising, channels are specific platforms businesses use to reach their target audience.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Act-On

NOVEMBER 7, 2023

For example, if you have a 9-month sales cycle, a weekly email cadence is too frequent for your average customer. For example, using someone famous in the display name, like Warren Buffett, when the email address is something completely unrelated). We value your business! Last chance, don’t miss it! for your???

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181