KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Gartner says that more than 420 billion words are spoken each day on business phone calls. What’s your biggest challenge as a B2B marketer? Converting leads into customers came in 2nd. Calls Matter.

B2B 120

B2B Landing Pages Leads Lead 120

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Cambridege, MA – [link]. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

DECEMBER 27, 2010

vendor strength , which assesses a vendor’s current and future business position. These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. I was particularly worried about the small business weights.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Marketing Insider Group

DECEMBER 22, 2011

Social Business Leadership Framework: [link]. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. Excellent post by @ britopian with a good overview on social business RT @ smb2b The Evolution of Social Business [link]. So sayeth Gartner. MarketingSherpa. MarketingSherpa. jeremyvictor.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. On many occasions, B2B companies are only trying to gain business from specific job titles at companies over a certain employee size.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

OCTOBER 13, 2014

The second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. This is not yet another hype-laden prediction by Gartner as evidenced by the major software houses bulking up on marketing software: Salesforce buying $3.5B

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Ambal's Amusings

DECEMBER 17, 2009

Her blog is Phoenix Rising and her business is People Who Know. Powerful business lessons, thought provoking perspectives and a community of professionals whose generosity astounds me every day. We are a virtual business team! Rebel Brown's Tip. I avoided Twitter until May of this year. Like many, I was skeptical.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Onalytica B2B

FEBRUARY 13, 2018

Bova is a highly sought after keynote speaker having delivered over 300 keynote presentations around the globe to over 300,000 people on sales transformation and business model innovation. I like business thinkers, could be those on the Thinkers50 list, to CEOs, to a marketing manager at a start-up who is testing new use cases of MarTech.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Leadspace

NOVEMBER 10, 2016

AI is moving towards providing businesses with an all-elusive “ single source of truth ” — concentrating and processing their data in one place, to be used in increasingly sophisticated and lucrative ways. Major CRM and marketing automation systems like Salesforce, Marketo, Eloqua and Hubspot are all AI-friendly.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

Heinz Marketing

SEPTEMBER 3, 2018

How do we build what we need to manage our business? So I think it’s really been fascinating to watch how other industries now have started to take practices that have been around for a while and really make it their own, and make it work for their business. and to build our own scalable predictable sales pipeline for that?–What

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Televerde

DECEMBER 19, 2017

Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends. ♦ 55% of modern marketers say they’ve increased sales by upgrading their business practices. According to a Forrester survey of marketing decision makers in the U.S. Click To Tweet. .

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

DealSignal

MARCH 28, 2023

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts, and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Contact discovery can help fill that gap.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Metadata

OCTOBER 15, 2020

We have Mark Organ, the former CEO and founder of Eloqua and Influitive and Categorynauts. Manny: The most discouraging call is a call that we had with this analyst from Gartner. For the love of Gartner. My father ran a small family pump manufacturing business. We have Manny Medina, the CEO of Outreach. Godard: Okay.

Eloqua 59

Eloqua Work Management Marketing Management Differentiation 59

Conversica

OCTOBER 3, 2018

FOSTER CITY, CA—October 3, 2018— Conversica , the leader in conversational AI for business, has added an Admissions Assistant for higher education to the company’s portfolio of virtual assistants powered by conversational AI. Potential students are hard to reach and busy with other priorities. Drive attendance to recruiting events.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

DealSignal

MAY 8, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Martech & salestech tools to store, manage, and engage your contacts.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 29, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Martech & salestech tools to store, manage, and engage your contacts and leads.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 16, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Martech & salestech tools to store, manage and engage your contacts.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MARCH 30, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Contact discovery can help fill that gap.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. For blogging for business, look to the model set by Jeremiah Owyang of the Altimeter Group. One of the best uses of guides is the award winning Grande Guide series by Eloqua. .

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

MARCH 20, 2014

For blogging for business, look to the model set by Jeremiah Owyang of the Altimeter Group. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers. .

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2013

For any given business objective there are certain kinds of content best suited to achieving the desired result. For blogging for business, look to the model set by Jeremiah Owyang of the Altimeter Group. One of the best uses of guides is the award winning Grande Guide series by Eloqua. .

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. And they were sort of dubbed by the media were Twitter for business. And then the whole business model of freemium and the enterprise that was new too.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. 91% of over-performing businesses place a greater emphasis on live events as a marketing channel, compared to underperforming businesses or businesses performing as expected ( source ).

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Metadata

FEBRUARY 16, 2021

At the end of my tenure, or we were in business analytics, business analytics platforms. And so, pretty early on, I was like, “Listen, we need to be in the business intelligence category,” but we do it differently. I feel like what we did is we broke the old business intelligence category. Elissa Fink: Sure.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52