Digital B2B Marketing
OCTOBER 25, 2011
The Portland Business Journal generally only shares links to their own content. timeline, you see links from two different sites, the Portland Business Journal and Oregon Sustainable Business. Since they are part of the same business, this isn’t a surprise, but sometimes this can uncover surprising or useful information.
Digital B2B Marketing
APRIL 3, 2012
Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Business is predicated on earning a return on investment.
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Digital B2B Marketing
APRIL 2, 2013
Peers, consultants and analysts will provide their input. Yes, there are ways to more effectively measure the impact of marketing on your business, solutions that many mid-sized B2B marketers have access too. No one makes a million dollar decision based on one white paper, one email or one Google search.
Digital B2B Marketing
SEPTEMBER 20, 2012
Agencies or consultants selling persona development need to emphasize the extensive research that goes into their personas, not just the value of the character-based output. Keep personas focused on the business environment. Moving from research and insights to personas may simply be seen as marketing fluff.
Digital B2B Marketing
JUNE 26, 2012
Strategy When you say strategy, or you referring to your 50 year strategic plan that considers things like the lack of potable water and the impact of peak oil on your business? To others, integration means something far bigger and more challenging to execute. Engagement “We want to increase engagement with our brand.”
Digital B2B Marketing
AUGUST 9, 2011
If you will be bringing in a consultant, agency or research firm, start screening potential partners well ahead of time. Finding a good partner will take time and they will also need time to get to know your business. Filed under: Business , Strategy. Selling the value of strategic planning is a significant challenge.
Digital B2B Marketing
JUNE 18, 2013
Sure, guest posts cover topics you care about, but does the opinion of a consultant or partner on an industry issue published on your site make someone look to you? What other content shortcuts do you see individuals or businesses take that simply don’t work?
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