Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Today, many companies are using their existing contact database to formulate personas. Download the persona optimization framework.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

MARCH 10, 2016

This is business. Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Demand Generation: Companies who exceed lead and revenue goals were 2.4X

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

DECEMBER 20, 2019

For example, HubSpot knows that sales leaders are busy. If you’re a busy sales leader looking for a CRM tool that will streamline your processes, this video definitely looks appealing. In their ad, Monday.com highlights the pain of trying to manage projects using spreadsheets (a common practice in companies).

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

FEBRUARY 8, 2016

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Customer centric companies are 60% more profitable than non-customer centric organizations Source: Deloitte & Touche.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

FEBRUARY 3, 2016

To compete, and survive, in this highly challenging landscape, the new imperative for CEOs and CMOs alike is to champion customer-centric business ideals throughout their organizations. I believe it is the only way for a business to stay relevant, and remain competitive in this brave new world. What do you think? How can we help you?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

APRIL 21, 2015

In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Thanks to the proliferation of content marketing and a rise in marketing blogs, personas are synonymous with “buyer personas.”.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

FEBRUARY 10, 2016

We need to overcome some skepticism and resistance from other parts of the business.” “83% of companies are moving towards a more audience-centric approach.” of respondents reporting confidence that at least 75% of their company knew/understood their personas. The Role and Importance of Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 3, 2016

Pat’s research along with that of her colleagues at SiriusDecisions has served to define and champion the importance, impact, and business case behind a persona-based sales and marketing approach for high-growth B2B organizations.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

FEBRUARY 25, 2015

In fact, 73% of companies currently use, or plan to use, buyer personas (ITSMA). 85% of companies aren’t using buyer personas correctly, according to the same survey. Why then are they so hard to find, trapped in PDFs and Powerpoints at the bottom of a desk drawer, or at best, maybe on the company intranet?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. At a deeper level, customer research can reveal what’s going on in the minds of buyers, giving companies critical insights that can guide strategic decisions.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

JANUARY 27, 2016

If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential. Unify your three related business functions (sales, marketing, and product) around one common view of buyers and users.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

JULY 15, 2020

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. Business intelligence is at the helm of modern strategy, and customer communication is no exception to the rule.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

FEBRUARY 24, 2016

Most businesses can’t meet the needs of any business size in any vertical. If companies are struggling to put buyers first, I recommend remembering you’re a consumer. Companies or marketers who are customer-centric are obsessed with their customers, plain and simple. You live the “customer experience” every single day.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

JULY 9, 2018

It is a simple truth that businesses thrive when their customers want them to. In a time where stories of good or bad customer experiences can spread like wildfire, being a consumer-centric business is not option. In that case, what a business can control is their response to such a customer.

Act-On 156

Act-On Course Positioning Features 156

Cintell

OCTOBER 23, 2017

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166