Hubspot

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. You want to put your ad campaigns into the context of your ultimate business goals. Maximum Bid.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

APRIL 23, 2018

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). This will largely depend on your individual business. Conversion Rate Optimization. Conversion Rate Assessment.

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Hubspot

APRIL 17, 2014

To ensure your social profiles showcase your brand and business in the best possible light, stick to the recommended image dimensions (in pixels) that the social networks provide. Download these free PowerPoint templates. This is especially true when it comes to social media cover photos. Facebook, Twitter, LinkedIn etc.).

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

JANUARY 24, 2013

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up in the top of the search engine results pages (SERPs). This will largely depend on your individual business. Make sure keywords are included where relevant.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

AUGUST 12, 2014

But first, download the free curated blog post template -- plus four other helpful blog post templates -- right here so you can follow along and easily create curated posts for your own blog. Got your template ? Complete this field in your template. Put your thoughts into your template. Let''s get started.

Curation 28

Curation Template Stats Aggregators 28

Hubspot

JUNE 17, 2015

And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings. As more and more businesses have started buying into the importance of content marketing , more and more businesses are creating content.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

APRIL 28, 2017

I've created nine different templates for killer outreach emails that you can borrow and adapt for your own link building strategy. Before we dive into the templates, let's quickly review the basics of inbound link building. If you're already caught up to speed, skip ahead to check out the templates. What Is Link Building?

Link Building 77

Link Building Outreach Template Ad Building 77

Hubspot

JANUARY 13, 2014

Your business blog should be built from a foundation of topics and keywords that you''ve discovered are important to your audience, and that help solve the challenges that your readers face. It even includes a template you can use to guide you through building your own personas. Clickthrough Rate. Calls-to-Action.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Single Grain

MARCH 6, 2023

This is the most common way to measure the effectiveness of an online business and its potential to attract an audience. And you can check your website’s performance in the SERPs with tools like Semrush or Ahrefs If you want, skip right to our list of tools. Your business’ age. Your industry.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Hubspot

DECEMBER 17, 2013

This includes not just your typical list of the people you sell against, but also search competitors -- those who appear in SERPs for the terms for which you''d like to rank. If you don''t have a buyer persona yet, here''s a free template.). First, take a look at what some of your competitors are doing with blogging.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28