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Madison Logic
OCTOBER 18, 2023
Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.
Digilant
APRIL 1, 2021
Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one.
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Bluetext
FEBRUARY 25, 2020
It’s no surprise that v ideo has taken the digital ad space by storm. It’s rare that you scroll your newsfeed or surf the web without being served an ad that is relevant to your specific interests. So, why are video ads so popular? And why should marketers continue to invest in video advertising in 2020?
EMagine B2B Blog
APRIL 19, 2019
Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Attract the media. Engage with researchers.
Contently
MAY 2, 2018
It’s one of those business sayings I never quite understood. But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. I have no idea.
MKT1
JULY 13, 2023
I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok.
LeadSquared
APRIL 3, 2017
You can run ads to generate more leads and revenue. We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform.
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