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Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

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by Eloqua | Tweet this Is your organization customer obsessed? Marketers need to focus on building one-to-one relationships, but that can be challenging because we’re all dealing with larger audiences. Oracle Eloqua Profiler. Eloqua AppCloud.

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

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by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 Read our Powerpoint and FAQ to understand the drivers for this exciting development. So our customers will get a better Eloqua.

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

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by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle’s Marketing Cloud. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision.

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

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Oracle Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead generation, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

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by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives.

22 Photos from Eloqua Experience 2012

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Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? We asked attendees to share their photos on Instagram and Twitter with the hashtag #EE12. We combed through tons of them to pick out a few select favorites to post here.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform.

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

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by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. I recently joined Oracle Eloqua because of Oracle’s commitment to championing the Modern Marketer.

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

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It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. To look especially cool, I made sure I had the very same pair my friend Michael Litt had purchased. I wanted to make the right impression on day one.

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Visitors could click on the experts to learn more about them and connect directly with them.

Can Eloqua Skills Help Get You Promoted? [CHART]

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by Egan Cheung | Tweet this As a product manager, my motivation is to build tools that make our customers the best at what they do. LinkedIn to the rescue! First of all, I found that a whopping 5,539 professionals are currently listing Eloqua on their online resume.

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

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by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Go to the Markies.

What to Expect at Eloqua Experience

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Eloqua Experience 2011 kicks off after much anticipation. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management.

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

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by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. A little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps.

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

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by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. CMOs must digitize to survive and close the gap between today’s ‘real’ marketing and the ‘ideal.’

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

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by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

Who Won an Eloqua Markie Award

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And you could feel the anticipation leading up to the event during Eloqua Experience. But it’s time to announce the winners. Fastest Time to Value. Getting to Know You Award. by Jesse Noyes | Tweet this Phew! What a night.

Memories From Eloqua Experience 2013 (Slideshow)

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by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. The event was special thanks to you, our community. Memories From Eloqua Experience 2013- San Francisco from Eloqua.

Video: Happy Holidays from Eloqua

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by Amy Bills | Tweet this If you looked back at holiday greetings sent from family to family over the decades, you’d probably recognize a pattern: a staged photo, plenty of smiles and those awkward sweaters! Just click the image below to watch!

Do Modern Marketers Market Better After Eloqua Experience? [CHART]

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by Tom Hardy | Tweet this With Eloqua Experience (#EE13) just a few weeks away, the Eloqua community is building to a crescendo of activity much like Santa’s workshop before the big day! Looking forward to seeing you all in San Francisco!

Picture Yourself at Eloqua Experience

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It’s also about bringing them together to seamlessly create and promote your marketing campaigns. So for all those joining us this week at Eloqua Experience , we want to help you share your experience. Just make sure to use our hashtag #EE12 so we don’t miss anything.

5 London Attractions to Enjoy During Eloqua Experience Europe

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by Amanda Batista | Tweet this As we gear up for Eloqua Experience Europe , 25-26 June, at the Millennium Gloucester Hotel London Kensington , we wanted to share some Extra Experience scoop with the marketing community.

Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]

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by Tom Hardy | Tweet this The end of graduation season and associated commencement speeches got me thinking about how graduates of Eloqua University – i.e. folks with Eloqua ‘Masters’ – are using their training to become successful modern marketers.

Infographic: A History of Disruptions in B2B Marketing

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It heralds a refined approach to content marketing. These assets have helped us attract new visitors to our blog and new names in our databases. The infographics existed on their own, in many cases untethered to the business or product.

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What Was Your Favorite Part of Eloqua Experience?

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by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Whatever it was, we have plenty of ways to re-live the memories, again and again. First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most.

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

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by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. Never to be one-upped, Handley’s signature sass (try saying that five times fast) is unmistakable in her flip essay, “5 Reasons You Shouldn’t Be a Content Marketer.”

Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013

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We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Then when you start to interact and see those heads nod. Eloqua Experience is a hub for best practice exchange. “

Marketing Memories Made at Eloqua Experience Europe [DECK]

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by Eloqua | Tweet this Nearly 400 B2B marketers gathered this week at the Millennium Gloucester Hotel in London to learn about The 5 Tenets of Modern Marketing , how to creatively conceptualize marketing, and to look to their peers’ success metrics for inspiration!

Culture Eats Strategy For Breakfast

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by Alex Shootman | Tweet this It’s been approximately two months since Eloqua officially became a part of Oracle. I have been reflecting on the 100+ customers with whom I have spoken since the announcement and I wanted to share with all of you some of the questions I’ve heard.

To Score or Not to Score: How Does Your Lead Scoring Strategy Stack Up?

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by Jody Mooney | Tweet this Given that Marketing Sherpa estimates that 79% of marketers have not yet established lead scoring, we thought it would be interesting to see how Eloqua’s modern marketers stack up against the rest of their peers. So, ready to start scoring your leads?

Introducing the Oracle Marketing Cloud

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by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. But, let’s step back and look at where we really are — and how far we still have to go.

Collaborate for the Internet of Customers with 7 Ideas for 2014

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by Erick Mott | Tweet this First, congratulations to the entire Dreamforce community for a successful event with more than 100,000 attendees, exceptional conversations , and special guests. The Oracle Eloqua team is no stranger to this mega-conference.

How Do You Produce More Interesting Content? [CHART]

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by David Johnson | Tweet this While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The beauty of this imperative is that it doesn’t have to be an expensive research study conducted by a third party.

Who Won a Markie Award?

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That’s the feel and color from the annual Eloqua Markie awards. Connecting in the Eloqua AppCloud: Trend Micro. Fastest Time to Value: The Dow Chemical Company. Getting to Know You (Personalization): Wolters Kluwer Financial Services.

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How Marketers Are Managing The Buyer Journey [Infographic]

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In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. But what can marketers do to actually overcome this challenge? Sure, the B2B buyer may be in the driver’s seat when it comes to the buying process.

Is Modern Marketing an Art or Science? [Infographic]

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It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. Marketing may be recognized for it’s art, but the industry has always sought out data and methods to help guide decisions.

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Which Marketing Messaging Types Resonate the Most? [CHART]

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Your prospects are people, who enjoy laughing, feeling a correlation to their own personal lives and families, and connecting with information in a way that’s valuable to them. If this chart is any indication, the key to your audience’s engagement is through a good laugh.