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Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? Earlier this year, we introduced the 5 Tenets of Modern Marketing to support customer-obsessed culture by targeting the right buyers, meaningfully engaging with them, converting them to revenue, analyze to learn effectiveness, and leverage the foundation of technology to enable the entire enterprise.

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Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

It's All About Revenue

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share.  Read the whole press release here. I am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing.

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle’s Marketing Cloud. With this insight in hand, modern marketing can then focus on how best to connect with that buyer; what message, delivered when, how, and from whom, will best catch their attention. Thank you for your continued support and for being part of the Eloqua community.

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

It's All About Revenue

by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced  Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform  the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category.

22 Photos from Eloqua Experience 2012

It's All About Revenue

Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? We asked attendees to share their photos on Instagram and Twitter with the hashtag #EE12. We combed through tons of them to pick out a few select favorites to post here. Because it’s great to get many views of the experience – not just ours.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

It's All About Revenue

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives. My Must-Attend Sessions at Eloqua Experience 2013 by Brian Hansford / Heinz Marketing.

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

It's All About Revenue

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services. Combining Forces to Align Content and Context.

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

It's All About Revenue

It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. As the summer comes to an end, I can’t help but reflect upon the experience of joining Eloqua and how it was not unlike my first year of high school… I walked up to the new community with swagger: new jeans. Looking to study up?

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Appeal to their sense of charity. Then HP did something cool.

Can Eloqua Skills Help Get You Promoted? [CHART]

It's All About Revenue

by Egan Cheung | Tweet this As a product manager, my motivation is to build tools that make our customers the best at what they do.   Intuitively, we believe that by building a great product, we contribute to improving the lives of our users, whether by advancing their careers or even just by solving problems that give them time back in their day. LinkedIn to the rescue!

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua


Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. After proven success with early customers, Infer is rolling out its updated behavior scoring solution for any company that uses the Oracle Eloqua marketing automation system.

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

It's All About Revenue

by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Heading to Eloqua Experience for the first time and wondering what all the fuss is about? Go to the Markies. It’s true!

What to Expect at Eloqua Experience

It's All About Revenue

Eloqua Experience 2011 kicks off after much anticipation. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management. Yet, we thought the best way to prep you was with photos. Buttons galore!

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

It's All About Revenue

by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. Fast-forward two years, and 100 more apps have been added to the marketplace!

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

It's All About Revenue

by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Oracle Eloqua president Alex Shootman delivered this morning’s opening keynote, highlighting the strategic thinking of marketing yesterday versus marketing tomorrow, and the changes marketers must manage.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

It's All About Revenue

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year.  Gartner evaluates vendors in a Magic Quadrant on two main dimensions – completeness of vision and ability to execute on that vision. 

Who Won an Eloqua Markie Award

It's All About Revenue

And you could feel the anticipation leading up to the event during Eloqua Experience. But it’s time to announce the winners. Fastest Time to Value. Getting to Know You Award. Who Won an Eloqua Markie Award is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. What a night. OpenText Corp.

Memories From Eloqua Experience 2013 (Slideshow)

It's All About Revenue

by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. From the discussion with Breaking Bad creator Vince Gilligan to the 2013 Markie Awards and closing performance by Robin Thicke , there was a ton of excitement captured via social media. The event was special thanks to you, our community.

Video: Happy Holidays from Eloqua

It's All About Revenue

by Amy Bills | Tweet this If you looked back at holiday greetings sent from family to family over the decades, you’d probably recognize a pattern: a staged photo, plenty of smiles and those awkward sweaters! But there’s a story told in holiday greetings – tales of long-awaited gifts, surprise lessons and hard-to-hold-back laughter. Just click the image below to watch!

Do Modern Marketers Market Better After Eloqua Experience? [CHART]

It's All About Revenue

by Tom Hardy | Tweet this With Eloqua Experience (#EE13) just a few weeks away, the Eloqua community is building to a crescendo of activity much like Santa’s workshop before the big day!  To dig in to the question, I gathered data on open rate, and click thru rate for the months of September, October, November, and December. 

Picture Yourself at Eloqua Experience

It's All About Revenue

It’s also about bringing them together to seamlessly create and promote your marketing campaigns. With With the seemingly infinite number of social channels, from the ever popular Facebook and Twitter to younger upstarts like Instagram and Pinterest, it’s important to connect your campaigns. No Just make sure to use our hashtag #EE12 so we don’t miss anything.

5 London Attractions to Enjoy During Eloqua Experience Europe

It's All About Revenue

by Amanda Batista | Tweet this As we gear up for Eloqua Experience Europe , 25-26 June, at the Millennium Gloucester Hotel London Kensington , we wanted to share some Extra Experience scoop with the marketing community. The 19th century art museum is currently home to a collection of more than 2,300 paintings, dating from the mid 13th century to 1900.

Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]

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by Tom Hardy | Tweet this The end of graduation season and associated commencement speeches got me thinking about how graduates of Eloqua University – i.e. folks with Eloqua ‘Masters’ – are using their training to become successful modern marketers. Eloqua Masters granted, whereas the cross industry average is 2.8. 

Infographic: A History of Disruptions in B2B Marketing

It's All About Revenue

It heralds a refined approach to content marketing. These assets have helped us attract new visitors to our blog and new names in our databases. The infographics existed on their own, in many cases untethered to the business or product. Best yet, the correspondence is automatically updated in the user’s Eloqua databases. After all, it’s a tall order.

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What Was Your Favorite Part of Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Whatever it was, we have plenty of ways to re-live the memories, again and again. First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most. Click here to view the embedded video. Click here to view the embedded video.

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

It's All About Revenue

by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. Fortunately, three of the industry’s fittest content marketing experts – Joe Pulizzi, CC Chapman and Ann Handley – helped me cook up today’s Grande Guide to B2B Content Marketing , a resource we hope will be delicious and nutritious.

Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013

It's All About Revenue

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Here are 5 reasons from former speakers why you should cultivate a role in the Modern Marketing discussion by submitting a speaking proposal for Eloqua Experience 2013!  . 1. by Amanda Batista | Tweet this Imagine it! See it!

Marketing Memories Made at Eloqua Experience Europe [DECK]

It's All About Revenue

by Eloqua | Tweet this Nearly 400 B2B marketers gathered this week at the Millennium Gloucester Hotel in London to learn about The 5 Tenets of Modern Marketing , how to creatively conceptualize marketing, and to look to their peers’ success metrics for inspiration! Thanks to our customer community for sharing your photos!

Culture Eats Strategy For Breakfast

It's All About Revenue

by Alex Shootman | Tweet this It’s been approximately two months since Eloqua officially became a part of Oracle. have been reflecting on the 100+ customers with whom I have spoken since the announcement and I wanted to share with all of you some of the questions I’ve heard. The conversations usually started with the question, “ Why did Oracle buy Eloqua ?” 

To Score or Not to Score: How Does Your Lead Scoring Strategy Stack Up?

It's All About Revenue

by Jody Mooney | Tweet this Given that Marketing Sherpa estimates that 79% of marketers have not yet established lead scoring, we thought it would be interesting to see how Eloqua’s modern marketers stack up against the rest of their peers. These marketers are using buyers’ online behavior AND demographic data to determine if a lead is a good fit before they pass it to sales.

Introducing the Oracle Marketing Cloud

It's All About Revenue

by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. But, let’s step back and look at where we really are — and how far we still have to go. The unfortunate reality is that, contrary to what they say, most companies aren’t truly customer-focused.

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Collaborate for the Internet of Customers with 7 Ideas for 2014

It's All About Revenue

by Erick Mott | Tweet this First, congratulations to the entire Dreamforce community for a successful event with more than 100,000 attendees, exceptional conversations , and special guests. Thanks to Marc Benioff for his purpose and profit leadership that is making a difference for many people in need, worldwide. The Oracle Eloqua team is no stranger to this mega-conference.

How Do You Produce More Interesting Content? [CHART]

It's All About Revenue

by David Johnson | Tweet this While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The real question you should be asking yourself is: How do I create content that is going to be interesting to my intended audience? Create your own version  of Eloqua’s  Interactive Content Grid  to find out!

Who Won a Markie Award?

It's All About Revenue

That’s the feel and color from the annual Eloqua Markie awards. Connecting in the Eloqua AppCloud: Trend Micro. Fastest Time to Value: The Dow Chemical Company. Getting to Know You (Personalization): Wolters Kluwer Financial Services. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We won!”

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How Marketers Are Managing The Buyer Journey [Infographic]

It's All About Revenue

In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. But what can marketers do to actually overcome this challenge? As you’ll see from our latest infographic done in partnership with Oracle Eloqua, there are plenty of opportunities. Follow Jen on Twitter @leadjen.

Is Modern Marketing an Art or Science? [Infographic]

It's All About Revenue

It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. Marketing may be recognized for it’s art, but the industry has always sought out data and methods to help guide decisions. The ability to measure is met with the ability to analyze what the metrics mean. Science is the new buzzword.

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Which Marketing Messaging Types Resonate the Most? [CHART]

It's All About Revenue

Your prospects are people, who enjoy laughing, feeling a correlation to their own personal lives and families, and connecting with information in a way that’s valuable to them. If this chart is any indication, the key to your audience’s engagement is through a good laugh. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.