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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.

Leads360 100
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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Eloqua and CMO.com helped coordinate survey information.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Fashion Shows. Trade Show. By TJ Raphael. 11/27/2012 -15:36 PM. Enter State.

B to B 40
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Marketing Automation is Not Marketing Strategy

ViewPoint

Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. the HIMMS Media Group, and the Business Information Industry Association.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand.