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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

But brands need to be very clear and upfront with the value exchange they are offering, be it in their privacy policy or their opt in/opt outs,” says Bowkett. . “I People don’t mind giving up data for that because they understand that they’re gaining something as well. I think a lot of brands over complicate the matter today.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Privacy Policy | Contact Us. By TJ Raphael.

B to B 40
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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc.