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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Mark McIntosh - Interlink1 Robert B Miller- Miller Heiman Inc. If you don't see the name of your favorite Lead Gen Experts, drop us a comment.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. B2B_Chat – # B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Global – [link]. Taco connoisseur.

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Marketing Automation is Not Marketing Strategy

ViewPoint

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Assessing the market need. Identifying or analyzing market need should be the very first step of your lead generation strategy. You can’t do that without having conversations.