Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. Automating the “garbage in, garbage out” marketing approach benefits no one.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

The big hurdle they face is in engaging and converting readers into prospects, leads and ultimately customers. Passive reading of your content will not move the prospect along in his/her decision making process. In order to get there, you need to start with a content marketing plan and that starts with a content audit.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 5, 2010

Your prospects are at different stages of their decision making process when they visit your site. Depending on the stage of the prospect, your content needs to: Move them from ignorance to awareness – define the problem and make your target audience aware of generic solutions and the benefits of your offerings.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. These metrics are all linked to 10 stages in Sopheon’s sales process. He is the Founder & President of Tiecas, Inc. –

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 23, 2010

To complicate matters even more, it is a moving target since search engines are constantly changing their algorithms and most of it is not public knowledge. According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

We can only provide prices after a formal RFQ process 5. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. We could have conflicts with our channel partners 4.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. I encourage you to add your own ideas to my list of seven.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. How do you turn your business blog into a powerful sales tool? I’ve listed six business blogging tips here to get you started.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do? While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. How are you using email marketing to reach and engage with your target audience?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 6, 2010

.&# Features Tell, Benefits Sell It would seem that all a B2B or industrial marketer has to do is write benefits laden copy and magically prospects would become customers. However, it is not so easy to translate features into benefits that really engage and speak directly to your target audience.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 21, 2010

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Keep your focus squarely on finding topics that are of interest to your target audience and developing content. You have to take steps to direct traffic to your business blog by various means.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action. Don’t be persona non grata – take the time to really understand the persona of the target audience. Be a ruthless editor – business owners and product developers are passionate about their offerings.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

PureB2B

JUNE 15, 2022

According to HubSpot , content syndication is the process of “…republishing the same piece of content—an article, a video, an infographic, etc.—on You can also syndicate content via outbound communication with target prospects, such as email or cold-calling. So, how does paid advertising help generate B2B leads from your content?

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Generation Lead Scoring 62

Tony Zambito

MAY 2, 2012

While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers.

Organization 100

Organization Lead Ranking Buyer Personas Lead Nurturing 100

Circle Studio

OCTOBER 12, 2017

testing two versions of a landing page or email and choosing the version that leads to more conversions. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Learn More About Account-Based Marketing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Industrial Marketing Today

JULY 1, 2010

If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. These findings were consistent across most B2B industries with complex, multi-touch buying processes. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Industrial Marketing Today

AUGUST 24, 2010

Current state of manufacturing marketing While there were no major surprises or new revelations in the GlobalSpec study, it is worthwhile repeating that the main focus of manufacturing marketing today is on online initiatives. Grow your in-house list by implementing a lead generation tactic.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60