Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

OCTOBER 2, 2010

Define your business objectives and what you expect to accomplish. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? WHEN : When on the sales cycle do you expect to engage with your prospects? WHY : Why are you sending out this email campaign?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

APRIL 22, 2010

You can buy the book from Amazon and visit his site at www.distributiontrap.com. I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. He is the Founder & President of Tiecas, Inc. –

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Stevens & Tate

DECEMBER 27, 2022

How you market your brand depends greatly on who your audience is, which is why b2c (business to consumer) and b2b ( business to business ) marketing are very different strategies. B2b customers buy from people, whereas b2c customers buy from brands. Buying Cycles. How Customers Respond.

Email Marketing 120

Email Marketing B2B Marketing Buying Cycle Planning 120

Industrial Marketing Today

JANUARY 26, 2010

The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Use case studies to demonstrate tangible results.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. He is the Founder & President of Tiecas, Inc. –

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Marketing Insider Group

JUNE 30, 2020

85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Case Studies.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Hubspot

APRIL 11, 2012

The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. Next, identify the various stages in your sales cycle. The diagram below will help you determine which types of offers typically map to the three main stages in the sales cycle.

Top of Funnel 28

Top of Funnel Sales Cycle Landing Pages Buying Cycle 28

ClearVoice

OCTOBER 27, 2023

Search engine optimization (SEO) has become a vital cornerstone for B2B (business-to-business) marketing strategies. B2B SEO is well-suited for attracting high-quality leads and fortifying your brand’s credibility regardless of your industry, product, or service. B2C SEO: In B2C, the sales cycle is typically shorter.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Single Grain

MARCH 11, 2022

This is why B2B search engine optimization is key to a business' success. A B2B SEO agency is an SEO or marketing company that specifically focuses on helping organizations leverage the search engines in the “business to business” environment. Ideally, the best agency will often be one with specific experience in your sector.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies SEO 98

Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

NuSpark Consulting

SEPTEMBER 1, 2015

The marketing challenge is to gain massive exposure that leads to awareness and trial. That’s not true of our 3D laser scanner and many other complex business to business (B2B) products, services and solutions. In the case of the chocolate chip cookies, there are likely only one or two decision makers. It’s simple.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. Kipp Bodnar´s last blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

ClearVoice

SEPTEMBER 22, 2020

Healthcare technology developers and manufacturers : Marketing direct-to-consumer and business-to-business, these companies need to educate and sell. Case studies of successes. The length of your content needs to be appropriate for your industry, your audience, and the stage of the consideration and buying cycle.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Unbound B2B

JANUARY 16, 2023

This blog will draw on our experience dealing with SaaS organizations as we share critical lead nurturing insights. Their sales cycle usually follows a three-step process: Acquisition : Getting new users onboard. We help businesses optimize their content marketing plan based on their customers’ pain points and trending issues.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

KEO Marketing

MAY 19, 2017

Account based marketing is growing at a fast pace with companies in the business-to-business space. When done correctly, B2B account based marketing can result in more high-quality prospects, more closed leads and higher revenues for companies of any size. Collaborate with your sales team. For success, they must be aligned.

Account Based Marketing 48

Account Based Marketing B2B Marketing Practices B2B 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. But is also can be used to generate leads for your business. 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

DECEMBER 9, 2009

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. 've always been a sucker for case studies and white papers.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Among other things, you can determine where a particular visitor/prospect is in the buying cycle based on actions they have taken or sites or pages they have visited.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

LeadSquared

MARCH 11, 2021

B2B marketing is an acronym for business-to-business marketing. It is the process where one business sells products or services to other businesses. Thus, B2B marketing has to focus on the interests, challenges, and needs of businesses. B2B buying cycle is much longer than B2C.

B2B Marketing 52

B2B Marketing B2B Planning Marketing Automation Services 52

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28