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Industrial Marketing Today
JUNE 19, 2010
Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.
Industrial Marketing Today
AUGUST 17, 2010
To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.) It is not just optimizing words within your marketing content.
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Industrial Marketing Today
JULY 9, 2010
Automating the “garbage in, garbage out” marketing approach benefits no one.” Achinta offers his industrial clients marketing for engineers by an engineer. { But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. Sort of the Kaizen of Inbound Marketing Automation.
Industrial Marketing Today
SEPTEMBER 3, 2010
They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. There is plenty of information out there about buyer personas.
Industrial Marketing Today
OCTOBER 2, 2010
Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
Industrial Marketing Today
JUNE 3, 2010
Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action.
Industrial Marketing Today
APRIL 30, 2010
Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Achinta offers his industrial clients marketing for engineers by an engineer.
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