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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. They Buy Much Faster. Additionally, every one of our posts has a quick link to Delicious, Digg, Reddit and StumbleUpon.

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Business Blogging: 4 Ways to Have Fun and Profits

Writing on the Web

You can also approach local businesses and ask if they need someone to write ads or articles for them. Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. Blog this on Blogger. Related posts: Writing for Your Business: Here’s a Pathway to Profits.

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Compelling Content: Pushing Readers’ Hot Buttons

Writing on the Web

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Blog this on Blogger. Human beings are all driven by hot button motivators. Some of these are: The desire to be first. The desire to know it all. The desire for control. The desire to love and be loved.

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Engaging Content: Start with Why

Writing on the Web

As Simon Sinek says, start with why: “People don’t buy what you do, they buy why you do it.&#. Blog this on Blogger. If you’re not sharing your higher purpose, and the real reason you care about your clients, your readers aren’t going to sit up pay attention or care about what you’re selling.

Content 100
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Blog Marketing: How Readers Find Your Business

Writing on the Web

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. Blog this on Blogger.

Ning 100
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Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

RFP 100
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Content Marketing with Emotions: Write with Feeling

Writing on the Web

My background in psychology has been essential in learning how to write effective content for a business blog. They are in fact what makes people comment, sign up, register, download, or buy. Blog this on Blogger. Emotional Writing. I’m acutely aware of possible reactions from readers. Share this on del.icio.us.