Remove Burn Rate Remove Eye-Tracking Remove Studies Remove Validation
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How to Create Interesting Newsletter Content

ClearVoice

Share case studies. If you’re not happy with your existing newsletter content, then study how other established companies are writing their newsletters. Also, improve your email deliverability and open rates by avoiding spammy words such as “Free” or excessively using exclamation points. Offer new discount offers. Personalized.

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3 Steps to Increasing Email Deliverability Performance

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In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Study the warning signs. Reporting basics.

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Get Your Experimentation Team Up to Speed: Tips From 3 Experimentation Pros

Convert

Here’s Jeremy Epperson’s take on the 6 traits of a high-functioning practitioner: A dragon can burn you. Data-driven : Has gut instincts and creative ideas but can always validate them with data. By conducting the test correctly, they can validate that something doesn’t work. So under-rated. Get this feedback ASAP!

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page.

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B2B Category Creators Episode 3 Transcript

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So, if you can study that… That book was written in 1986, or go back to 1924, Eugene Schwartz’ Scientific Advertising, or Claude Hopkins, 1924. That’s what is the most important piece to study. 30% open rate. Absolutely, because it opens your eyes on what’s possible. You need to track all of it.

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B2B Category Creators Episode 3 Transcript

Metadata

So, if you can study that… That book was written in 1986, or go back to 1924, Eugene Schwartz’ Scientific Advertising, or Claude Hopkins, 1924. That’s what is the most important piece to study. 30% open rate. Absolutely, because it opens your eyes on what’s possible. You need to track all of it.

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What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts

ClearVoice

Pause and reflect before sharing that next piece of content that’s burning a hole in your pocket. The content you create reminds your ideal customer that their problem is valid and heard. Try to fast-track the purchase with self-serving content and you risk being ignored or sending prospects into the arms of your competitors.