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Average Order Value: Definition, Formula, & 8 Ways to Skyrocket Your AOV

Optinmonster

AOV is a crucial metric for any ecommerce business owner or marketer. If most of your customers come to you for low-price individual items, such as socks or shorts, then your AOV will be low. This number is a helpful benchmark for future sales periods and can also help you assess and improve your marketing campaigns.

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How To Upsell: 15 Upselling Tips & Examples To Boost Revenue

Optinmonster

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. Well, that’s a series of upsells, because every customization you add increases the price. Follow our instructions for creating your first campaign , then go to Display Rules » Who should see the campaign?

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

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10 Creative Christmas Marketing Strategies for your E-Commerce Store!

Huptech Web

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Discounts appеal to budgеt-conscious shoppеrs, drawing in a widеr audiеncе and еncouraging thosе who arе price-sensitive to purchase.

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OptinMonster vs. Leadpages: Which Is Better? (Compared)

Optinmonster

Today, we’re going to compare two popular options on the market: OptinMonster vs. Leadpages. Leadpages is a website, landing page, and popup builder bundled up into one product. They market themselves as a one-stop-shop for all small businesses looking to take their business online. Ease of Campaign Creation. Custom HTML.

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How to Use Urgency Words in Marketing to Boost Conversions

Optinmonster

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.