B2B Memes

JULY 22, 2013

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Being an expert in your field is a requirement for a robust personal brand, but not the only one. If you don’t consciously cultivate your brand, it won’t take root in the new media age.

Personalization 100

Personalization Brand Identity Branding Blogger 100

B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. It isn’t, particularly as used in a mass-media context. Six New-Media Principles: Introduction. My point isn’t to say that tracking is always a good thing. Photo by Chris Wheal.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. It isn’t, particularly as used in a mass-media context. Six New-Media Principles: Introduction. My point isn’t to say that tracking is always a good thing. Photo by Chris Wheal.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

JULY 22, 2011

This seems to be true of many journalists who resist the benefits of new media solely because of the language used to describe them. If the language of new media is so prone to misinterpretation, is it not also dangerously vulnerable to manipulation? No writer can become good at the craft without being sensitive to language.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be media neutral. Be a brand.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100