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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Building Trust. Quick Takeaways.

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The Best Website Building Software for 2020

SmartBug Media

On the hunt for the best website-building software to develop your online presence? To help you find the right tool, we've collected five excellent website building tools that can help you launch everything from a blog to a business website to an e-commerce store—and more. Best Website-Building Software.

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Hubspot CRM Migration Checklist (for a Hassle-Free Move)

Spiralytics

Does your company use Customer Relationship Management (CRM) Software? With these in place, it creates better customer experiences, which builds long-term customer relationships, and more importantly, drives more conversions. If you can do these tasks on your current software, why should you migrate your data, in the first place?

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

No wonder building an email list remains a priority for businesses of every type and industry. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. You need to make it irresistible for your customers. What makes a good lead magnet?

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HubSpot pairs community with a connected platform

Martech

But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “Software is necessary but not sufficient,” explained Bodnar. Bringing us back together.

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Highly Recommended HubSpot Certifications for Marketers

SmartBug Media

One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. You can complete these certifications through courses that have been developed as part of HubSpot Academy. What are HubSpot certifications? Are HubSpot certifications worth It? Let’s dive in.

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How to Pick the Best HubSpot Agency Partner

SmartBug Media

HubSpot has quickly become one of the most powerful software tools for businesses worldwide. And it’s no wonder why: HubSpot is packed with the capabilities and features businesses need to uplevel all aspects of marketing, sales, and customer service. What Is a HubSpot Partner? If this sounds like you, you’re not alone.