Biznology

JULY 18, 2016

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

DECEMBER 15, 2021

Going into 2021, the world was upside-down, and the general uncertainty about everything in our personal and professional lives convinced me to lay low. So, B2B marketers must develop a renewed focus on building trust with clients and prospects. Try building your strategy around Forrester’s 7 dimensions to building B2B trust.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

MARCH 23, 2018

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Or tell me to shut up and talk about something else.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. Here’s why: Your sales conversations are more familiar and personal when your inbound sales team can reference notes of previous interactions. A shared history creates deeper relationships.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

MAY 10, 2019

According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted by brands across 13 different channels, with a 10-minute response time. Build Trust With Your Service Technician’s Photo and Bio. Think that SMS is too invasive to use in your business? Think again!

SMS 112

SMS Work Management Marketing Management Service 112

Biznology

NOVEMBER 24, 2014

STRATEGY: SEO is a business building activity. HubSpot offer some sound advice. EXECUTION: With a strategy for building business in hand, here is what should be included in the execution. ON-PAGE IMPLEMENTATION: A good SEO person performs these services. One way is to ask for a proposal. What makes a great SEO proposal?

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

MARCH 29, 2019

So, how do you build a content strategy that drives results? Build Solid Buyer Personas. Before you even start building your content marketing strategy, you first need to get to know your audiences. Always pack your posts with personal experiences, fresh research and statistics, your clients’ stories, and actionable tips.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112