Cintell

FEBRUARY 10, 2016

The role of portfolio marketing should own persona creation, defining the target segment, buyer need, and building out context to share insights with other teams. To get to this point, there are metrics to understand along the way that can be measured to help optimize the process. Output: Persona deployment, MQLs, SQLs.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

APRIL 30, 2019

Knowing who the decision makers and influencers are among your customer contacts will allow you to cover all the bases and build long lasting and productive relationships. To help their clients drive social selling initiatives, Cintell has recently launched a new customer intelligence offering for company contacts.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

NOVEMBER 25, 2015

Instead, Jay Famico and Jason Hekl in their opening keynote recommend focusing on impact to help realize what technology is driving real change vs. creating more activity. The key for me is to not promise the world – but rather be very clear about the specific issue we address and help marketers overcome.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

APRIL 21, 2015

In user experience design, made famous by Alan Cooper’s The Inmates Are Running the Asylum (1999), personas are fictitious characters based in research used to help solve design questions. Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

MARCH 10, 2016

Using personas to help sales: Using personas drove a 3X increase in closed sales deals (MarketingSherpa). Using personas to help product development: Persona-driven product development = 10-20% higher customer satisfaction levels (Pragmatic Marketing). Email revenue increased 18x compared to broadcast emails (Douglas Karr).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. To help sales understand our buyers, marketing needs to let them share their insights and then ask additional questions to dig deeper.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 25, 2015

Serve as a tool that can be referenced easily to help guide the development of relevant marketing programs. Build a storyline across the continuum of the buying process that enables mapping content to needs and priorities at different points of decision making. Personas should: .

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

JULY 15, 2020

Pairing your approach to customer data acquisitions with artificial intelligence technology helps you reduce the potential for human error while simultaneously accelerating the customer intelligence process.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

FEBRUARY 24, 2016

Julie’s Take on Customer-Centricity: To me, the phrase “customer-centric” means: shifting from a mindset of the “thing” you build or “stuff” you sell to align your culture with the needs of your best customers. To help sales understand our buyers, we create materials, tools, and hold trainings. The role of buyer personas to me:

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Be mindful of who you select for this work.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

FEBRUARY 15, 2016

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. .” Donna Danis, Senior Director, Strategy Consulting, Demand Spring. Buyer personas at my company are a passion.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

OCTOBER 23, 2017

We created this guide to help you get started. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement. Buyer personas are important because they help you both target and relate to customers. What is a buyer persona?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166