build de-dupe Personalization Related Topics 
Salesforce Marketing Cloud
SEPTEMBER 7, 2023
Your company is talking about AI at every turn, but are you building it into your data strategy? No data strategy is complete without AI because this technology is at the heart of creating personalized, secure brand experiences people trust. de-duped, error-free, and labeled appropriately)? Take the survey
Engagio
SEPTEMBER 9, 2020
If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out Part 1: Build a Budget and own your ABM! In this post, I’ll share our blueprint for hiring an all-star and building your ABM team.
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The Point
DECEMBER 16, 2011
Most rented lists are “opt-in,” at least in the sense that the persons on that list have given their permission to the list owner to receive information from third party advertisers (that’s you.) Personally, I’m of the opinion that these risks can be minimized by keeping your emails professional, informational, and infrequent.
chiefmartech
DECEMBER 21, 2015
The adoption of “marketing middleware” did increase — DMPs, customer data platforms (CDPs), tag management sytems (which have evolved into marketing data pipelines), and cloud connector apps of all kinds — as marketers continued to build their own “stacks.” ” (A).
Engagio
OCTOBER 25, 2017
Building out accounts for key titles (purchasing and enriching data, and ensuring data accuracy). Ongoing management of data (de-duping, enriching, etc.). If your team includes a Revenue Marketing role, that person most likely handles these activities. Who reviews account data on a regular basis? Revenue marketing (e.g.,
Hinge Marketing
OCTOBER 10, 2019
Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more.
ConvertKit
OCTOBER 30, 2018
Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? Affiliates are like a business’ personal street team spreading the word about how great a product or service is, and if the affiliates are authentic in their word-spreading, that’s money well spent!
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