markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Before, the sales team had a great deal of control over the information flow and education of prospects.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. What can we ascertain from this news? have become a key part of this process for innovative organizations. We’re glad you asked!

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Heinz Marketing

FEBRUARY 26, 2018

In her role, she guides customers through their continued growth and progression through the stages of budgeting, planning and performance excellence, and elevates their experience throughout the journey. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Jocelyn: Absolutely.

Top of Funnel 51

Top of Funnel Eloqua Peer-to-peer Budget Programs 51

Marketing Insider Group

MAY 24, 2012

And the cost per lead of many marketing programs is starting to soar. This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads. You need new resources in staff, budgets and training. Benefits of Content Marketing.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

ClearVoice

JUNE 17, 2019

Many other professional content marketers were asked for their own definition for this LinkedIn post , and came up with all sorts of other takes, from the pragmatic… “Content marketing means educating your consumers about your product and your industry in a comprehensive and compelling way,” said Elizabeth Pop Nikolov of Venveo.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

ViewPoint

JULY 11, 2011

Competitors may have greater name recognition, larger budgets and more offerings. The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?” Target market challenges. Frequent and rapid new competitor product introductions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. About the Author: Amanda F.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Common tool used: Google Analytics . . . #2: MQLs require more education and follow-up to be converted to an SQL. . Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Salesforce. . . #6:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. Keep them informed, educated, and involved in the process.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform. Not bad for an IT solutions provider!

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Metadata

DECEMBER 15, 2020

LinkedIn Lead Gen Forms integrate with Marketo, Pardot, Eloqua, plus a few others here. We run sponsored content campaigns to promote educational pages on our website. There are too many tools in the market. Especially when this budget can be reallocated to your program budget. We’re overwhelmed.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. MA programs can help you track prospects’ activities. MA programs can automate email nurturing campaigns.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

JANUARY 11, 2017

No Metrics, No Budget. In enterprises, at least 80 to 90 percent of their budget has to have a positive ROI. That report also goes on to mention that marketers who aren’t able to measure the ROI of their marketing efforts are going to have a very hard time retaining their budgets for next year. Daniel: Exactly.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Metadata

APRIL 22, 2021

And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. Mickey Alon: And I can give you an example.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. Mickey Alon: And I can give you an example.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. Mickey Alon: And I can give you an example.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Companies are fighting for customers, trying to educate the market, and we may be seeing the beginnings of consolidation. I think your wise to follow the money trail. Greg, thanks!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. The connection tools like LinkedIn don’t give you the key piece which is: how strong is the relationship? The middle?

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

Hinge Marketing

JULY 21, 2022

What are the top tools practitioners need to get the most benefit from owned media? What are the top tools practitioners need to get the most benefit from earned media? What are the top tools practitioners need to get the most benefit from paid media? What tools can you use to ensure the effectiveness of your initiatives?

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

SnapApp

DECEMBER 14, 2016

more likely to use social listening tools to time their messages just right. With today’s tools, it’s easier than ever. Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Some interactive tools almost feel like toys - they're a fun (funnish?)

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120