Martech
SEPTEMBER 20, 2023
Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on. Why we care.
Engagio
NOVEMBER 16, 2023
I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.” Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical.
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DemandBase
MAY 28, 2020
According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. But this is no time to fritter away marketing dollars chasing after the wrong accounts.
Marketing Insider Group
MAY 26, 2020
Instead of going dark when clients and prospects need us most – or filling the digital space with the same content, Lisa is advising that marketing teams get creative with their lead gen and demand gen programs, get bold with their brand and involve interactive content.
The Point
MAY 16, 2015
In an era when 67 percent of the buyer’s journey occurs digitally (as we heard in Nashville) it’s incumbent on marketers to engage with prospects as early and as often in that process as possible. Demand Generation Marketers Need to Think Sales Enablement. Lead Nurturing Isn’t Just Email Anymore.
Lake One
OCTOBER 11, 2023
AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. The Role of AI in B2B Growth Strategies AI fills the role of an over-eager, data-driven assistant.
Full Circle Insights
SEPTEMBER 12, 2022
By personalizing the approach to specific accounts, companies using ABM show their prospects that they understand the challenges they’re facing, which increases engagement and leads to more sales. ABM requires marketing and sales to be in alignment. If you’re going to invest in ABM, you need to be sure your efforts lead to success.
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