The Role of B2B Marketing is Shifting from Lead Generation to.
Industrial Marketing Today
MAY 7, 2010
The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” How has your role changed? Leave your comments below.
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