The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Can sales be made relevant and valuable again in these key stages of the buying cycle? Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Advanced ROI business case tools and training should be provided to direct and channel sales professionals to help them advance from traditional product / solution selling, to the value selling buyers now demand. Alinean recognized by BtoB Magazine’s as one of To. IDC: Economic Buyers, Digital Overload and Sales E.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost). Time Frame for Measuring CRM ROI?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

Improving IT productivity 4. Share to Twitter Share to Facebook Share to Google Buzz Labels: ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. Reducing business risks 5.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Alinean recognized by BtoB Magazine’s as one of To. Time Frame for Measuring CRM ROI?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Anything Goes Marketing

MAY 17, 2009

but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter). Process drives productivity - start with process then implement technology. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. .

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

The ROI Guy

DECEMBER 14, 2005

Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers. As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities. .

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Phoenix Rising Twitter RebelBrown. NOTE: generic product, not our product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

By now you’ve probably become aware of the “fake&# BP global public relations account on Twitter spewing humorous observations such as: “We feel terrible about spilling oil in American waters, we’ll make sure the next spill happens where the terrorists live. Twitter or Facebook: Which Is Right for Your Business? , Twitter (146).

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Marketing Insider Group

SEPTEMBER 30, 2010

In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. In BtoB Magazine , Karen J. Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , B2b marketing , content marketing , Custom Content Marketing , Marketing Spending , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

The path most traveled represents squeezing that last ounce of productivity from the tried-and-true practices that got you to where you are today. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. The Forgotten Sales Profess.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 10, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Frugalnomics , Gartner , Gartner Executive Programs , IT Budgets , IT Economics , IT Spending , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. IDC: Economic Buyers, Digital Overload and Sales E.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 4, 2010

Buyers noted a decided change in sentiment post assessment, driving the B2B vendor to be perceived as a strategic consulting partner versus product vendor. Moreover, the executive assessments continually led to multiple projects / product sales at decidedly higher deal sizes. IDC: Economic Buyers, Digital Overload and Sales E.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40