The 2014 Content Marketing Imperative
Marketing Insider Group
DECEMBER 5, 2013
And according to Harvard Business Review, “ Solution Selling is Dead ” because talking about our products and our solutions is no longer good enough. Because our buyers are too smart. 78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ).
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