ViewPoint

DECEMBER 17, 2013

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

ViewPoint

APRIL 17, 2012

As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing. Kate Maddox. Digital Edge. Maddox and Hosford. Tech enables.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

B2B Memes

DECEMBER 3, 2010

Yesterday I attended BtoB magazine’s Digital Edge virtual trade show , primarily to watch a leadoff keynote by Chris Brogan and a concluding one by Gary Vaynerchuk. If I needed any reminder of how strong Brogan’s presentation was, distracting slides or not, a sampling of a few of the mid-day webinars provided it.

BtoB 100

BtoB Webinar Metrics Trade Show Sample 100

Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JUNE 9, 2011

Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Published samples won’t do you any good. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. Try posting your needs and what you’ll pay and see who responds.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# You could hear the proverbial pin drop in the room after he said it. On the one hand, what he was saying seemed ludicrous. Seems doubtful. We need one, too. read more.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40