article thumbnail

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. ” Convergence: Technology, CRM & Social Media. He adds that using firm definitions like this supports lead acceptance: “I’ve seen many examples of a Sales Qualified Lead sitting in a CRM system and just getting cold.

article thumbnail

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. ” Convergence: Technology, CRM & Social Media. Click to start video at this point — Chris notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. BtoB Research Defining the Modern Marketer. Constellation Research offers a premium report, “ Scaling Up with Marketing Automation Software ” as well.

article thumbnail

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

markempa

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. They dont update the CRM so I cant get the reports I need."

article thumbnail

Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

The first insights come from G2 Crowd , a research firm that ranks software based on user ratings and social data. I have my doubts about comparing software this way* but users certainly know whether or not they''re happy. marketing automation effectiveness software satisfaction g2crowd demand generation' But I doubt it.

article thumbnail

B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

markempa

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

article thumbnail

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. With that said, I think it is important to remember that buying lead management software and dashboards tools is akin to buying a high performance stock car.