SmartBrief - Marketing

JANUARY 23, 2024

Benefits and challenges of CTV advertising With linear TV, marketers mostly depend on broad demographic groups connected to broadcast dates. The challenge for marketers and brands is to meet their target audience where they are. CTV allows marketers to target ads with first-party data to reach the proper audience.

Marketing Strategy 88

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 88

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT.

Marketing AI 84

Marketing AI Advertising Agencies Planning Broadcasting 84

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Comparatively, it might be difficult to attract the audiences through a controlled visual system.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT.

Marketing AI 77

Marketing AI Advertising Agencies Planning Broadcasting 77

Navigate the Channel

DECEMBER 14, 2023

Unlike traditional advertising methods, where messages are broadcasted without immediate feedback, social media allows for two-way communication. This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions.

Social Media 65

Social Media Allocation Social Marketing Media 65

Liveintent

SEPTEMBER 23, 2020

Here are a few ideas to help you build on the increased engagement trend. Your education content could take the form of: Blog posts Podcasts Newsletter series Facebook or Instagram Live broadcasts. Use storytelling techniques such as cliffhanger posts, and write in an active voice to grab the reader’s attention.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Tomorrow People

OCTOBER 27, 2020

Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. A closer look at what marketing tactics seem to be working – and what to watch out for. Did we get it right?

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Digilant

APRIL 25, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 5: The Future of Advanced TV In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. Stay tuned for more. .

Advertising Agencies 52

Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52

Onalytica B2B

NOVEMBER 15, 2018

Broadcasters. Broadcast less and appreciate feedback more. This process goes beyond connecting employees with influencers, as it is also highly valuable for brands to monitor conversations amongst the influencer community to understand what topics are trending and resonating with their target audience. Collaborators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? Step 4: Create effective video campaigns You’re putting an ad in a place where premium content is broadcast. However, some platforms don’t broadcast skippable ads, which can skew your results.

Paid Search Agency 81

Paid Search Agency Ads Campaigns Cable 81

Content Standard

APRIL 25, 2019

Unless your nonprofit is the rare organization that has been blessed with a large pot of unrestricted funding, it can be challenging to keep pace with innovative technology trends and fully engage your constituents. In leveraging video, Cosecha is harnessing a major nonprofit communications trend.

Digital Transformation 84

Digital Transformation Cost per Acquisition Broadcasting Paid Search Agency 84

ClearVoice

JANUARY 25, 2022

Live broadcasts: Social platforms often will provide you with additional awareness tools if you use their live broadcast functionalities. Follow short-form video trends. However, if you are following social media video trends, you better find a way to do all of that in a few seconds.

Social Media 104

Social Media Video Marketing Media Tips 104

Digilant

APRIL 23, 2024

Top Digital Audio Advertising Platforms Some of the most prominent providers in the digital audio marketplace today include: Streaming Radio iHeartMedia: With over 860 live broadcast stations in 160 markets across America, iHeartMedia stations reach more than 110 million listeners every week, and 276 million every month.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

Top Digital Audio Advertising Platforms Some of the most prominent providers in the digital audio marketplace today include: Streaming Radio iHeartMedia: With over 860 live broadcast stations in 160 markets across America, iHeartMedia stations reach more than 110 million listeners every week, and 276 million every month.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

Top Digital Audio Advertising Platforms Some of the most prominent providers in the digital audio marketplace today include: Streaming Radio iHeartMedia: With over 860 live broadcast stations in 160 markets across America, iHeartMedia stations reach more than 110 million listeners every week, and 276 million every month.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Sprout Social

OCTOBER 4, 2018

We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. 10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead. Brands can’t continue to broadcast information to the nines and then just expect to engage people.

Digital Transformation 70

Digital Transformation Storytelling Paid Search Agency Advertising Agencies 70

Contently

JUNE 19, 2019

They’ll also have discussions on their own experiences freelancing and trends they’re seeing in the market. Michael is a veteran broadcast producer who has worked on the front lines of major news stories from presidential elections to international humanitarian issues and everything in between.

Enterprise Management 162

Enterprise Management Work Management Paid Search Agency Marketing Management 162

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Salesforce Marketing Cloud

JANUARY 4, 2024

Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read What’s the appeal of drip marketing vs. traditional email marketing? Broadcast emails, for example, are those one-time messages sent to a large audience.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. Why is it trending? Storytelling. Why is it trending? Why is it trending?

Social Media 246

Social Media Marketing AI Trends Peer-to-peer 246

Parse.ly

SEPTEMBER 10, 2021

” “Turner IGNITE is now providing those services to help you get better penetration and audience building across all of the Turner Broadcasting and cable networks that they manage.” ” Accenture, IBM, Deloitte PwC. “Four in 10 of the largest agencies now on the planet are no longer what we would consider agencies.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

” “Turner IGNITE is now providing those services to help you get better penetration and audience building across all of the Turner Broadcasting and cable networks that they manage.” ” Accenture, IBM, Deloitte PwC. “Four in 10 of the largest agencies now on the planet are no longer what we would consider agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Sprout Social

JANUARY 27, 2021

And we’re bringing it right to your TL w/ conversations broadcast from @TwitterLive. Says Perez: “These brands have made important strides in hiring diverse storytellers who bring unique and authentic stories about the Black diaspora to life by addressing real issues that impact our communities.”. Black history is more than a moment.

Brand Identity 123

Brand Identity Branding Lock-In Communities 123

Content Standard

MAY 27, 2016

Dubbed “sadvertising,” this type of tug-at-the-heartstrings advertising has grown recently as a marketing trend. Stories are the perfect vehicle to deliver emotion, and digital video is an awesome storytelling tool. Technology shifts have also provided brands a better format for emotional storytelling.

Video Marketing 58

Video Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 58

EveryoneSocial

DECEMBER 8, 2020

Storytelling, writing, public speaking, and organization are just some of the elements that are practiced when devoting time to a personal brand. 76% surveyed believed that employee advocacy helped them keep up with industry trends. It’s the perfect tool for the aspiring thought leader to hone and broadcast their personal brand.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Hubspot

JULY 22, 2019

Traditional TV advertising lets you broadcast to anyone who turns on the channel. The downside to TV ratings like Nielsen is that, 1) these are estimates, not exact numbers; and 2) as an advertiser, you still need to pay to broadcast to anyone who views that channel, not just your intended demographic. It's a wide-net strategy.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Content Standard

NOVEMBER 9, 2015

According to Ad Age, sports now account for 37 percent of broadcast TV ad spending , bringing in $8.46 While the current success of live broadcast is good news for networks searching for viewership to hold onto, broadcast advertising is nevertheless increasingly subject to changing trends. percent in Q2 2015.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Content Standard

NOVEMBER 9, 2015

According to Ad Age, sports now account for 37 percent of broadcast TV ad spending , bringing in $8.46 While the current success of live broadcast is good news for networks searching for viewership to hold onto, broadcast advertising is nevertheless increasingly subject to changing trends. percent in Q2 2015.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Digilant

OCTOBER 5, 2021

As we approach the end of 2021, we can confidently say this trend hasn’t slowed down. The average age of broadcast radio listeners is 47, whereas, for podcast listeners, that drops to 34. Instead, we’re approaching a turning point in the world of audio. Benefits . Perceived to be more natural and authentic.

Ads 52

Ads Campaigns Cable Advertisements 52

FMG Suite

AUGUST 19, 2019

One of the greatest challenges financial advisors face is keeping up with the latest marketing trends. In our broadcast, 7 Reasons Why Coaching is the Ultimate Secret Weapon , William broke down each pillar. They’re so busy taking care of their current clients and running their business that they don’t have time to learn marketing.

Planning 58

Planning Word of Mouth Marketing & Strategy Broadcasting 58

Moz

JUNE 8, 2020

Center your own experience and see if it’s trending. I can check to see if the problem I’ve noticed locally is part of a larger phenomenon by looking at Google Trends : Sure enough, this tool is reporting a spike in demand for dried beans across the US in mid-March. Now it’s time to research specific demand.

Planning 72

Planning Business Paid Search Agency Communities 72

Single Grain

JULY 22, 2021

Knowing the latest Instagram trends is a great way to make the most out of your business' Instagram presence and give your potential customers what they want this year and beyond. Here are the top 14 Instagram trends that you should implement into your Instagram marketing strategy. Trend #4: Live Streaming Keeps Growing in Popularity.

Paid Content 131

Paid Content Trends Paid Search Agency Verticals 131

Content Standard

APRIL 8, 2015

Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Broadcast and Social Join Forces. It’s well known that broadcast programming events, such as the Super Bowl and the Grammy Awards, attract the biggest audiences every year.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

DECEMBER 8, 2016

Traditional marketing teams may still see digital as an augmentation of their traditional, broadcast-advertising-based pitches, just another tactic to add on to an existing, top-down plan. The explosion of digital marketing tools has allowed for an explosion of storytelling opportunities across content types and platforms.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. This new trend of hiding sponsored pop-ups cost publishers nearly $22 billion last year.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Sprout Social

NOVEMBER 1, 2016

Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. Although your goal may be to expand your reach and increase awareness, a five-star luxury hotel won’t find much success broadcasting to an audience of budget-conscious college students on spring break. Focus on Storytelling.

Social Media 90

Social Media Class Word of Mouth Media 90

Vidyard

JANUARY 8, 2015

His writing has been covered by Advertising Age, ADWEEK, NPR and The New York Times and he frequently speaks to corporate audiences about video marketing, particularly regarding the use of humor to enhance visual storytelling. We love Tim on: his blog or in person, of course! James Wedmore : James is the founder of Video Traffic Academy.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92