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Add For Immediate Release to your podcast queue

Biznology

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. Does the new structure make sense? Should other agencies follow suit? He specializes in Web 2.0

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Five Ways to Use Testimonials to Generate Leads

Leading Results Rambings

What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads. Same with a print or broadcast advertisement. 3: Create a public relations activity based on the testimonial. 3: Create a public relations activity based on the testimonial.

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Promoting your B2B content on social networks: get your $$$ ready

Exo B2B

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. In the eBook, we wrote: Many authors, such as Joe Pulizzi have noted this.

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Typical channels that senior care providers use are: Advertising: Broadcast, print, internet advertising, outdoor advertising, online classified ads, media ads. Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Public relations: Community outreach, news releases, public events, grand openings, press conferences.

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The Psychology Behind Why We Love Live Video

Content Standard

For one, the company has to keep up with rivals like Snapchat, Periscope, and YouTube. But before you jump on the bandwagon, it’s helpful to understand why live videos are so effective at generating engagement. Live content feels real and intimate (even if a cadre of public relations pros are off camera.)

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B2B Social Media Trends We are Going to See in 2018

Schubert B2B

If you aren’t familiar with augmented reality (AR), it is computer-generated imagegry (CGI) that is overlaid onto camera-captured video. On the other hand, your audience on Facebook and YouTube will tolerate a longer video, so you don’t have to jump straight to the point. User-Generated Content. Augmented Reality. in Marketing.

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Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. But there are several reasons why this noisy carnival barker publicity is a losing game. Plan media solicitations last. Slice and dice for additional ROI.