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Unriddled: The Tech News You Need, SXSW Edition

Hubspot

This week, we're coming to you live from South by Southwest (SXSW), a festival of interactive events where we're positively drowning in a sea of bots, music, and some of the best tacos around. But fear not: if recent current events have you scratching your head and wondering, "What just happened?", we've got you covered.

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How to Start an Online Course pt.1 – Research and Tools

Method and Metric

This free keyword research tool offers autocomplete results from Google, Yahoo, Bing, YouTube, Wikipedia, and Amazon. Open Broadcaster Software. Another option for screen recording is Open Broadcaster Software Studio (OBS). If you are interested in hosting a live event for your course, this is a good, free option.

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Book Review: Social Media Marketing

Webbiquity

Social Events (e.g., Eventful, Meetup, Upcoming, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis). . • Social Sharing (YouTube, Flickr, SlideShare, etc.). Forums and Message Boards (the oldest and second-most commonly used forms of social media). Stumble upon something good? Share it on StumbleUpon.

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Weinberger Wisdom

Paul Gillin

These are adapted from my tweets from the event, but hopefully are self-explanatory. In the days of broadcast, markets were abstractions created by advertising. For example, on Wikipedia you can always find out why an item of information is there. That’s why David Weinberger is one of my favorite speakers.

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Why Experiential Marketing Reigns Supreme in a Hybrid Event Driven World

SpotMe Blog

Hybrid events are the way to go, but they still bring a unique challenge to planners: How do we ensure both in-person and virtual guests get the same, amazing event experience they signed up for? When virtual events took over in 2020, it became more important than ever to bring in-person experiences to people through a screen.

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Will Twitter Become This Generation’s Cronkite? ~ScoopD

B2B Marketing Savvy

For many Boomers, “global community&# was born at the knee of those news anchors as world events woke to the power of television imagery. His nightly broadcasts defined “community” and became a singular link for conditions and events otherwise largely cloaked. A thoughtful exploration and well worth the read. .

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The 4 C's of Social Media

WebMarketCentral

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. There are many definitions of social media floating about of course, they just aren't consistent.